A Collaboration of Two Iconic Local Brands Through Creative Synergy
Kuala Lumpur, 23 August 2024 – Witness the dynamic collaboration between two iconic local brands, Wonda Coffee & Keluang Man, as they unite in a thrilling partnership! Wonda Coffee, one of Malaysia’s leading ready-to-drink (RTD) coffee brands, together with Astro Shaw, the producer of the beloved superhero action film Keluang Man, proudly launches ‘Wonda Kopi Edisi Kluang,’ the first Kluang-style coffee served in an RTD package, now available nationwide. This collaboration not only celebrates the rich flavours Malaysians love but also unveils a bold new look for Keluang Man, fusing iconic elements with cutting-edge innovation to connect with all generations.
This strategic collaboration between Astro Shaw and Wonda Coffee marks a significant moment for fans as they eagerly anticipate the release of the Keluang Man film in 2025. Central to this event is the unveiling of Keluang Man’s dramatically redesigned suit, representing a bold transformation in the character’s history. In tandem with this, the launch of ‘Wonda Kopi Edisi Kluang’—featuring the iconic hero on its can—celebrates the
harmonious blend of local heritage with modern innovation.
The ‘Wonda Kopi Edisi Kluang’ is a tribute to Kluang’s celebrated coffee culture, offering a rich, bold taste that echoes the region’s storied coffee tradition. Known for its deep, aromatic flavours, Kluang-style coffee has been a cornerstone of local life and community gatherings for generations. Infused with the invigorating properties of Tongkat Ali, this coffee not only reflects the robust character of Keluang Man but also embodies the strength and vitality of the Malaysian superhero, helping coffee fans discover their hero within!
Amy Gan, Vice President of Marketing at Etika, commented, “We are incredibly excited to partner with Astro Shaw for the launch of the ‘Wonda Kopi Edisi Kluang.’ This collaboration is not just about bringing together two iconic brands, but about creating a unique experience that resonates deeply with Malaysians. Keluang Man holds a special place in the hearts of many, and we wanted to celebrate this legendary character with a product that combines the best of Wonda’s coffee expertise with the powerful spirit embodied by Keluang Man.
Just as Kluang’s coffee has been a cultural touchpoint for Malaysians from all walks of life, we hope that this special edition will evoke that same sense of unity and pride. The rich blend, combined with the essence of Tongkat Ali, pays homage to the strength and resilience that Keluang Man represents. We believe this collaboration is a testament to the power of local storytelling and the magic that happens when two iconic brands come together.
Through this collaboration, we hope to strengthen our connection with our consumers by tapping into the nostalgia and excitement that Keluang Man brings. We are especially excited to be part of the reveal of Keluang Man’s new suit, which symbolises a bold new chapter for this legendary character. Just as the suit bridges tradition with modernity, our Wonda Kopi Edisi Kluang blends the rich flavours of Malaysian coffee culture with a touch of innovation, capturing the essence of what it means to be truly Malaysian. We believe that this collaboration will not only resonate with fans of Keluang Man but also create lasting memories for coffee lovers across the nation.”
Executive Producer of the Keluang Man movie and Head of Astro Shaw, Raja Jastina Raja Arshad, stated, “The Keluang Man film has its unique strengths, and by leveraging the Keluang Man film’s strengths, we are also opening the door to various exciting activities and collaborations. With great pride, we announce the ‘Wonda Kopi Edisi Kluang’, a collaboration that not only offers a different experience to the film’s audience but also marks a new beginning in efforts to make local films the best platform for more creative and innovative brand collaborations.
Keluang Man is not just a legendary animated superhero but also a cultural symbol. Likewise, Wonda Coffee, known for its authentic Malaysian taste, is very close to the hearts of the people. By bringing together these two symbolic local brands, this collaboration celebrates Malaysia’s identity, and we hope to create more exciting moments for audiences.
Since we announced the Keluang Man movie, one of the biggest questions among fans has been about Keluang Man’s suit. Today, we are unveiling the official suit for the film, and even more excitingly, this suit represents the character’s most significant transformation since it was first introduced. The anticipation builds as Keluang Man is set to make his inaugural public appearance in this new suit during the Merdeka Day celebrations on August 31, 2024, at Dataran Putrajaya.
Also featured is an exclusive 30-second teaser video for ‘Wonda Kopi Edisi Kluang,’ directed by the highly talented Ezrie Gazali. The video can be viewed on Gempak’s social media platforms as well as on TV.
Malaysia’s most anticipated iconic superhero action film, Keluang Man, produced by Astro Shaw, officially began filming on 4th May 2024 and has just completed its principal photography. Filming took place around Klang Valley and in Kluang, Johor, a location closely associated with the Keluang Man animation.
A new category, ‘Wonda Coffee Keluang Man Of The Month,’ is being introduced in the weekly TV show, Gempak Most Wanted. This initiative is designed to recognise individuals
who have gained viral attention on social media for their noble efforts. The aim is to provide support for those in need and to make a positive impact within the community.
The film, directed by the co-creator of the Polis Evo trilogy and the director and showrunner of the popular premium dramas Projek: High Council and Projek: Anchor SPM, Anwari Ashraf, features a star-studded cast including Nas Muammar Zar, Remy Ishak, Anwaar Beg Moghal, Datuk Rosyam Nor, Shweta Sekhon, Halim Othman, Amelia Henderson, Sham Sunder, Dennis Yin, and many more.
Loyal fans and new audiences can watch the popular animated series from the first to the
third season on www.keluangman.com while looking forward to the movie’s release in
cinemas in 2025.
Grab your Wonda Kopi Edisi Kluang major stores nationwide and experience a localized taste of coffee which packs a punch with every sip! Meanwhile, stay updated with the latest news and exciting clips from the upcoming Keluang Man movie by following Astro Shaw and Astro Gempak on TikTok, Instagram, X, and Facebook. Don’t forget to share your thoughts and excitement using #KeluangMan!
