KUALA LUMPUR, 1 AUGUST 2024: From its humble beginnings in 1958 as a small retail shop along Pitt Street’s famed ‘Jewellers’ Corner’ in Penang (now known as Jalan Masjid Kapitan Keling), to being the beloved homegrown jewellery brand it is now with 34 stores nationwide, HABIB has played a positive role over the past 66 years, not only in transforming the country’s jewellery industry through innovative and forward-thinking strategies, including the introduction of open counter concepts to Malaysia, but also in its unwavering commitment in championing the country’s rich artistic and cultural heritage and craftsmanship.
Driven by a strong dedication to promote Malaysia on the global stage, HABIB’s campaigns and designs proudly celebrate the true essence of Malaysian culture and art. In the pursuit of preserving and nurturing the nation’s artistry, the brand has highlighted traditional themes and local crafts in the past such as anyaman and tekat; as well as established HARTA (HABIB: Action for the Revival of our Traditions and Arts), a heritage jewellery museum and art gallery as part of its ongoing dedication to Malaysia’s cultural legacy.
With the brand’s passion in celebrating our strong Malaysian roots, and an innate understanding of the intrinsic bond between jewellery and happiness, HABIB, over the past 6 decades, has meticulously curated an extensive selection of affordable, high-quality jewellery that continues to be loved across generations. From distinctive gemstone pieces to unique gold collections, each jewellery box from HABIB encapsulates the brand’s commitment in delivering ‘The Gift of Happiness’ to all Malaysians.
This Merdeka, HABIB unveils its ‘Tanah Airku’ campaign, which celebrates the amazing unity and diversity that is found in Malaysia. Inspired by the country’s unique tapestry of multiculturalism, this year’s Merdeka campaign pays homage to the iconic cultural elements of Malaysia, from native flora and fauna to historical landmarks and vibrant ethnic communities. The campaign includes a distinctive ode to the historic first-day cover stamps of Malaysia.
“We have always held a steadfast belief in celebrating our identity as a proud Malaysian brand, to epitomise the best of Malaysian creativity, innovation, craftsmanship and value. Our brand motto of ‘The Gift of Happiness’ is a promise to evoke joy and wonder in everything we do, which is translated in our products, the brands we carry; and the embodiment of Malaysia from this year’s captivating campaign,” expressed Dato’ Sri Meer Habib, Group Executive Chairman of HABIB.
“Especially for Merdeka, we are introducing a new edition of 999.9 gold wafer coins with iconic Malaysian elements from different regions of our beloved nation. As we welcome the celebration of national pride this month, we would like to wish all Malaysians a happy Merdeka and upcoming Malaysia Day,” he further added.
HABIB’s Limited Edition 999.9 Gold Wafer Coins Tanah Airku Edition features five homegrown designs that celebrate the melting pot that we call home. Each design highlights prominent local symbolisms and motifs from various regions of Malaysia, from the architectural charm of Central Malaysia to the natural beauty of the states of Sabah and Sarawak on Malaysia’s eastern seaboard. Each gold wafer coin is priced at RM138 or RM690 for a special set.
HABIB’s ‘Tanah Airku’ Merdeka 2024 campaign will illuminate all HABIB showrooms from 1st August until 1st September 2024. As part of the campaign, HABIB will have a series of Merdeka showroom tours across the nation, kicking off at HABIB Semua House in Kuala Lumpur on 1st August 2024 before ending at HABIB The Spring in Kuching, Sarawak on 16th September 2024 in conjunction with Malaysia Day.
Throughout the month, customers can enjoy reductions up to RM35 per gram on 916 and 999 gold jewellery, discounts up to 70% on diamond and gemstone jewellery; and get the Ice Smart Two smartwatch for purchases above RM10,000 on gold, diamond and gemstone jewellery (terms and conditions apply).
For more information, visit our official website www.habibjewels.com and follow our social media @habibjewelsofficial on Instagram and TikTok, and Facebook @HABIB.
