Floaty, a viral snack from Indonesia that pranked consumers as cat food, is making rounds on social media. A TikTok clip from the brand’s official account, which first aired on 20 June 2024, had received around 870,000 likes as of 25 August 2024.
Floaty is a delicious snack for humans, despite its playful packaging featuring a cute cat and the tongue-in-cheek label “cat’s food.”
The snack is made by PT Alur Cerita Pangan and is distributed by PT Akasha Wira International, which makes well-known brands like Nestlé Pure Life and the Korean food and drink brand Wonhae.
The “cat food” prank was a clever marketing ploy that generated significant buzz on social media. By creating a sense of surprise and intrigue, Floaty successfully captured attention and drove engagement.
