Home Country Singapore IRVINS and Singaporean-Tamil rapper Yung Raja launch Salted Egg Papadom

IRVINS and Singaporean-Tamil rapper Yung Raja launch Salted Egg Papadom

IRVINS has launched Salted Egg Papadom in collaboration with Yung Raja, a popular Singaporean-Tamil rapper and songwriter. Priced SGD 8.50, the new Salted Egg Papadom features IRVINS’ signature salted egg yolk flavour for a unique fusion taste experience.

The collaboration celebrates Singapore’s cultural diversity by combining a traditional snack like papadoms with a modern flavour like salted egg yolk.

The partnership allows IRVINS’ to tap into a new demographic of consumers, particularly Yung Raja’s fan base. This can help increase brand awareness and reach new markets.

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