IRVINS has launched Salted Egg Papadom in collaboration with Yung Raja, a popular Singaporean-Tamil rapper and songwriter. Priced SGD 8.50, the new Salted Egg Papadom features IRVINS’ signature salted egg yolk flavour for a unique fusion taste experience.
The collaboration celebrates Singapore’s cultural diversity by combining a traditional snack like papadoms with a modern flavour like salted egg yolk.
The partnership allows IRVINS’ to tap into a new demographic of consumers, particularly Yung Raja’s fan base. This can help increase brand awareness and reach new markets.
