Indonesia’s Nabati has introduced its popular goguma or Korean sweet potato range in Vietnam and Malaysia. The goguma range includes wafers, Big Rolls (crunchy rolled wafers), Nextar Star (cookies) and Ahh (corn-based extruded bite-sized stick snack).
Following the success of their goguma campaign in Indonesia, the company is aiming to replicate this popularity in other Southeast Asian countries.
To sweeten the deal, Nabati is offering Vietnamese consumers a chance to win big with over VND 700 million in prizes to be won.
In Malaysia, Nabati is organising the Goguma Roadshow, where consumers can try the new Nabati Goguma and get freebies.
Southeast Asian brands are leveraging on Korean flavours and Korean celebrities to appeal to consumers locally and abroad. The South Korean boy band Enhypen is the brand ambassador for the Nabati Goguma series.
