KUALA LUMPUR, 15 AUGUST 2024 – Today, the ice cream of ice creams, Häagen-Dazs, announces an exciting new partnership with Paramount Consumer Products for the hit show Emily in Paris, streaming on Netflix and produced by Paramount’s MTV Entertainment Studios, and created by executive producer Darren Star (Beverly Hills 90210, Sex and the City, Younger). Starting 15 August, this exquisite collaboration will be available at Häagen-Dazs cafés as well as all major retail and grocery shops across Malaysia, bringing the elegance and flair of the beloved Netflix series.
Uniting two icons in luxury and style, this collaboration promises to inspire fans to #BeMoreEmily through an exclusive limited-edition ice cream collection and a host of enchanting experiences and social media challenges that capture the spirit of the show.
Both Häagen-Dazs and Emily in Paris share a unique transatlantic journey: both born in America, crafted in France and adored by fans worldwide. This new campaign celebrates their shared love for France, for their style and for uncompromised indulgence, inviting fans to experience the essence of Emily, Paris and of course, Häagen-Dazs.
INTRODUCING THE LIMITED-EDITION EMILY IN PARIS & HÄAGEN-DAZS ICE CREAM COLLECTION
In honour of this partnership, Häagen-Dazs is delighted to unveil the limited-edition Emily in Paris & Häagen-Dazs ice cream collection. This exclusive line features one of our most-loved flavours around the globe: Strawberry. Redesigned in stylish Emily in Paris packaging, the flavour embodies a deliciously indulgent taste experience, perfect for fans looking to savour the finer things in life.
The signature Strawberry ice cream, a true classic, is crafted to perfection with sweet summer strawberries mixed with fresh cream, skim milk, cane sugar, and egg yolks. Each pint, mini cup, and stick in this collection features a new limited-edition design, celebrating the partnership between Häagen-Dazs and Emily in Paris. The packaging showcases vibrant illustrations by Swedish artist Erica Jacobson, known for her award-winning work in graphic design and illustration. The design elements, reflecting a colourful, fun, and flirty Parisian style, include iconic motifs from the show such as Emily’s signature beret, stylish heels, and the iconic Eiffel Tower.
At the cafés, prepare to be enchanted by Häagen-Dazs’ luxurious Strawberry Milkshake, a harmonious blend of the Queen product this season, the signature velvety strawberry ice cream made with real strawberries, decadently topped with whipped cream. Each sip captures the essence of effortless chic, making it the perfect accessory for anyone’s taste buds.
Inspired by the elegance and style of Emily Cooper, the Mon Amour Paris Cake is an absolute showstopper. This exquisite cake features layers of this season’s flavour of choice, the creamy strawberry ice cream, encased in a smooth chocolate coating and adorned with meticulously crafted chocolate pieces. Each piece represents iconic elements from the show, including Emily’s signature beret, stylish heels, and the Eiffel Tower too. Imagine cutting into this masterpiece at the next celebration, delighting guests with the beautiful presentation and delicious flavours that perfectly capture the Parisian charm in every bite.
BRINGING EMILY AND HÄAGEN-DAZS TO LIFE
Fans in Malaysia can look forward to a series of activations designed to immerse them in the spirit of Emily and Häagen-Dazs. From gift with purchase to social media challenges, these events will celebrate the partnership in the most indulgent way, encouraging everyone to embrace their inner Emily and enjoy life’s sweet moments. Take home the exclusive Emily In Paris and Häagen-Dazs tote bag, a cherished keepsake designed to add a touch of elegance and nostalgia. Available for redemption from 1 September, spend RM65 and above to redeem this limited-edition tote bag. This unique opportunity offers a piece of the enchanting Emily In Paris experience and the luxurious taste of Häagen-Dazs.
#BeMoreEmily: GET FREE SCOOPS
Channel your inner Emily and enjoy a free scoop of ice cream! Strike the best Emily pose, share it on social media, tag Häagen-Dazs on Instagram (@haagendazsmy), and receive a complimentary scoop with the next purchase. Don’t miss this amazing chance to live like Emily and savour free ice cream, available exclusively at the Häagen-Dazs cafés from 1 September to 15 September.
CELEBRATING HERITAGE, STYLE, AND INDULGENCE
“Our partnership with Emily in Paris is a celebration of our shared heritage in France and our mutual exuberance of style, indulgence and our ‘Don’t Hold Back’ ethos,” said [PZ / Manuel], the Häagen-Dazs Brand Director. “Much like Emily, Häagen-Dazs embodies the spirit of embracing life’s pleasures with passion and sophistication. We are thrilled to bring this collaboration to our fans and invite them to savour the magic of Paris through our limited-edition flavours and exclusive experiences.”
For more information on the Emily in Paris & Häagen-Dazs partnership, find your limited-edition pack in store from August and follow us on social media. Join us in celebrating this delightful union of flavour and style, and discover how you can #BeMoreEmily with Häagen-Dazs.
Visit any of the 11 Häagen-Dazs Malaysia cafés to experience the collection firsthand. From the luxurious Strawberry Milkshake to the delightful Mon Amour Paris Cake, each treat is crafted to bring a touch of Parisian elegance every day.
For shop and retail locations and other information, please visit @haagendazsmy on Instagram and Facebook page, @haagendazsmalaysia or visit our website haagendazs.com.my/shop/.
Häagen-Dazs MY Cafe Locations:
- 1 Utama New Wing, Lot Sk – 5, Second Floor, High Street, 1 Utama Shopping Centre, No 1 Lebuh Bandar Utama, Petaling Jaya, 47800 Selangor Selangor
- Sunway Pyramid, Lot No. LG1. Rink, Lower Ground One, Sunway Pyramid, No.3, Jalan PJS 11/15 Bandar Sunway, 46150 Petaling Jaya Selangor
- Sunway Velocity, G-67A, Ground Floor Sunway Velocity Mall, Lingkaran SV, Jalan Peel Taman Maluri, Cheras, 55100 Kuala Lumpur Kuala Lumpur
- Bangsar Village II, UGF-K2, Bangsar Village II, No2, Jalan Telawi Satu, Bangsar, 59100 Bangsar Baru Johor
- Mid Valley Megamall, Lot No: SK-01, 2nd Floor, Lingkaran Syed Putra, 59200 Kuala Lumpur, 59200 Kuala Lumpur Kuala Lumpur
- Bukit Tinggi, Lot G31, AEON Bukit Tinggi Shopping Centre, No. 1, Persiaran Batu Nilam 1/K56, Bandar Bukit Tinggi 2, 41200 Selangor Selangor
- Nu Sentral Shopping Center, 201, Jalan Tun Sambanthan, Level One Unit No. 27, Nu Sentral, 50470 Kuala Lumpur Kuala Lumpur
- IOI Mall Puchong, Lot EG 18, IOI Mall Batu 9, Jln Puchong Bandar Puchong Jaya, 47100 Puchong Selangor
- IOI City Mall, LG – K11B, IOI City Mall, Lebuh IRC, IOI Resort City, Putrajaya, Sepang, 62502 Selangor Selangor
- Pulau Tikus, 10-1-368 Bellisa Row, Jalan Burmah, Pulau Tikus, 10350 Penang
- Gurney Plaza, Lot 170-B1-33A, Gurney Plaza, 170, Persiaran Gurney, 10250 Penang
