Kuala Lumpur, 22 August 2024 – AIA Malaysia has introduced a new feature within its AIA Vitality programme – the AIA Vitality Food Tracker. Aimed at promoting healthier eating habits among its members, the new food tracker feature encourages members to monitor their food intake and make mindful eating choices.
Launched in 2016, AIA Vitality is a comprehensive health and wellness programme that equips members with the knowledge, tools, and motivation to lead healthier lives. By integrating principles of behavioural science, AIA Vitality promotes sustainable health habits and rewards members with valuable benefits and discounts for taking proactive steps towards better health. The programme supports a holistic approach to wellness, including regular physical activity, balanced nutrition, and routine health check-ups.
With the AIA Vitality Food Tracker, members can earn up to five AIA Vitality points daily and up to an annual cap of 1,825 points. Members who upload at least seven meal photos a week will receive personalised feedback from a nutritionist, helping them make more informed dietary decisions.
Heng Zee Wang, Chief Health Officer of AIA Malaysia said, “Since its launch in 2016, AIA Vitality has made significant inroads in helping Malaysians to live healthier and make better lifestyle choices. With every innovation and advancement, we have empowered our members to eat better, move more and prioritise their rest. Now with the new AIA Vitality Food Tracker, we are supporting our members to make healthier and more conscious food choices to achieve their wellness goals.”
With a simple snap of a photo, AIA Vitality members can upload it to earn points and receive almost immediate rating on their meals. The new AI-powered Food Tracker is intuitive, providing personalised feedback and guidance to transform their meals into milestones towards a Healthier, Longer, Better Life.
To celebrate the launch, media members were invited to an interactive luncheon to experience the AIA Vitality Food Tracker firsthand. The event included a food bar from AIA Vitality’s partner, Salad Atelier, as well as an on-site dietitian from AIA Vitality partner, Naluri who provided personalised feedback on their dietary choices. AIA Malaysia Ambassador and national squash legend, Datuk Nicol David was also present to share her insights and tips on healthy eating.
The AIA Vitality Food Tracker leverages on the principles of behavioural science to drive long-term improvements in eating habits. By integrating this feature, AIA Malaysia continues its commitment to equipping members with the tools and motivation needed to tackle obesity and improve their overall health, supporting its vision of Healthier, Longer, and Better Lives.
Interested individuals are encouraged to visit www.aia.com.my/en/aia-vitality/vitalitystarter.html for a complimentary trial of the AIA Vitality Starter, offering insights into the AIA Vitality programme.
For more information on AIA Vitality, visit www.aia.com.my.
