Available in Creamy Custard, Chocolate Liqueur, Longjing Tea, and Black Truffle flavours retailing at Mid-Autumn Festival pop-ups across the island, including Takashimaya and Jewel Changi Airport, from now until 17 September
SINGAPORE, 4 September 2024 – This Mid-Autumn, enjoy the unique flavours of the official authentic White Rabbit mooncakes by Shanghai Guan Sheng Yuan Food, Ltd. (上海冠生园食品有限公司) exclusively imported into Singapore by authorised distributors Hao Productions Pte. Ltd. The famed OG White Rabbit mooncakes make its debut in Singapore for the first time! Each box of six mooncakes in four flavours retail at $72 per box with special bundle promotions and gift with purchases available at different pop-ups.
From now until 17 September, these delectable lava mooncakes packaged in a sleek blue box, aptly featuring the iconic white rabbit are available at dedicated pop-ups at Takashimaya B2 Foodhall, Chinatown Point, Causeway Point, Jewel Changi Airport and other key locations across Singapore. Each box also contains an adorable story card detailing the legend of Chang’e and her pet rabbit, the Jade Rabbit (玉兔).
Contrary to expectations, the mooncakes do not feature the candy. Instead, the mooncakes offer a depth of flavour with a nuanced balance between sweet and savoury notes and are not cloyingly sweet. Each box features six mooncakes in four meticulously crafted flavours: Creamy Custard, Chocolate Liqueur, Longjing Tea, and Black Truffle.
Look out for bundle deals with exclusive gifts with purchases! Buy two boxes of Authentic White Rabbit Mooncakes at $130 and receive a free official White Rabbit tote bag or buy three boxes at $204 and receive a free official White Rabbit tumbler worth ($39).*Deals may vary and terms and conditions apply
A modern twist on traditional flavours
First up is the White Rabbit Creamy Custard Lava Mooncake (2 Pieces 50g each), which brings a nostalgic touch to your palate. With each bite, the thick custard filling delivers a comforting taste that warms the heart, evoking sweet memories of childhood. It is a mooncake that does not only satisfy your sweet tooth but also takes you on a delightful journey down the memory lane.
Next, indulge in the White Rabbit Chocolate Liqueur Lava Mooncake (2 Pieces 50g each). This mooncake features a classic chocolate filling, enhanced with an added twist of Liqueur. The result is a harmonious blend of flavours that dance on your tongue, creating a multi-sensory experience that is as elegant as it is indulgent. This mooncake is perfect for those who appreciate the finer things in life.
For a more refined taste, the White Rabbit Longjing Tea Style Lava Mooncake (1 piece 50 g) offers a delicate and soothing flavour. This mooncake has the flavours of premium Longjing tea infused in it. The custard filling, paired with the subtle essence of Longjing tea, provides a soothing experience as the gentle notes of tea unfold on your palate. It is a perfect twist on the traditional Mid-Autumn mooncake, delighting your tastebuds with a calming and refreshing taste.
Lastly, savour the White Rabbit Black Truffle Custard Lava Mooncake (1 piece 50 g). This luxurious mooncake blends old school custard with the exotic aroma of black truffle, offering a unique and indulgent flavour experience. It is an exceptional choice for those looking to be adventurous while still wanting to enjoy the essence of a classic mooncake.
White Rabbit X The Pine Garden Snowskin Mooncakes
Alongside the classic baked skin mooncakes, locally made snowskin mooncakes, created in collaboration with The Pine Garden, are also available. These locally crafted mooncakes feature familiar flavours like Mao Shan Wang durian, Orh Nee (yam paste), and Pandan, providing a subtle and local twist!
These snowskin mooncakes are beautifully packaged in a Dragon Year Collector’s Tissue Box Tin, complete with six bunny bamboo skewers and a moon bunny story card. Inside each tin, customers will also find a layer of White Rabbit candies, adding an extra touch of nostalgia and sweetness to this special offering. Each box of six Snowskin Mooncakes retail at $78 per box.
Additionally, Hao Food Singapore has collaborated with The Pine Garden to offer a range of locally crafted snowskin mooncakes. These feature beloved local flavours, providing a truly Singaporean twist on the classic treat.
These snowskin mooncakes come in four rich flavours with a local twist: Matcha Sakura Red Bean, Jade Pandan, Yam Ornee, and Mao Shan Wang Durian. The Matcha Sakura Red Bean mooncake incorporates the richest matcha, exquisitely mixed with red bean White Rabbit candy, while the Jade Pandan mooncake is crafted with the renowned Pine Garden pandan goodness and the medley of original White Rabbit candy. Plus, the Yam Ornee mooncake, infused with authentic Teochew yam paste and artfully infused White Rabbit candy, offers a perfect harmony of traditional and modern flavours. For durian lovers, the Mao Shan Wang Durian Lotus mooncake blends the rich, buttery flavour of premium durian with the classic White Rabbit candy, creating an unforgettable fusion of tastes. The White Rabbit X The Pine Garden snowskin mooncakes retail at at SGD 78 per box of 6.
Will the real White Rabbit please stand up?
Unbeknownst to most, The authentic White Rabbit brand we grew up eating and have grown to love are by Shanghai Guan Sheng Yuan Food, Ltd. Made with milk from Australia and New Zealand, the brand has been producing the original White Rabbit candy since 1943.
The mooncakes have taken China by storm and now introduced to Singapore for the first time, by exclusive distributors of the White Rabbit Mooncakes and Ice Cream, @HaoFoodSG and its partners. These White Rabbit Mooncakes are modernised to cater to younger gourmands who enjoy contemporary flavours, while also appealing to the generations who grew up with the candy.
