Indofood CBP is tapping into consumer interest in Korean spicy flavour with the new Sarimi Isi 2 Rasa Ayam Pedas Ala Korea instant noodle. Sarimi Isi 2 is a popular Indonesian instant noodle brand that comes with two separate noodle blocks in a single package.
The Korean spicy flavour is nothing new in the Indonesian instant noodle category. The Korean spicy flavour gives this mass market instant noodle brand a new way to engage its audience through Korean-themed campaigns.
