Ichitan has released its latest Ichitan Signature Dark Choco (300ml) in Indonesia to capture more indulgent moments. The Thai beverage giant has also upgraded its drinks in Indonesia with a new design and signature formula to rejuvenate the brand.
Ichitan revealed that sales value in Indonesia during the first quarter of 2024 fell 7%, and volume was down 10% compared to the same period a year ago. To stimulate sales, the company has introduced its highly popular millionaire’s program, now in its third edition, which offers lucky consumers a grand prize of IDR 300 million (USD 19,406).
