PepsiCo and Tao Bin from Thailand have announced the launch of a new beverage experience in Singapore with What the Cup! Available across Singapore, this smart vending machine offers more than 300 customisable drink options accessible anytime, anywhere.
This is essentially the famous Tao Bin beverage vending machine, but likely to be rebranded as What the Cup! PepsiCo Singapore has access to all the personal information provided to register for membership.
What the Cup! underscores PepsiCo’s importance on the out-of-home opportunity and the away-from-home experience.
