Kuala Lumpur, 14 September 2024 – Roma Kelapa – Biskut No.1 Untuk Ibu No.1* proudly launched its heartfelt ‘Mama Pilih Roma’ campaign. This campaign is a tribute to the incredible moms who dedicate themselves to creating meaningful moments of joy and connection with their families, reaffirming Roma Kelapa’s commitment to bringing families closer together with its delicious and wholesome biscuits made from real coconut.
The ‘Mama Pilih Roma’ campaign was officially launched at an exclusive event held on 14th September 2024 at JioSpace, Petaling Jaya. The event was attended by none other than Lee Minho, the beloved Korean actor and Roma Kelapa’s brand ambassador, who has captured hearts both on-screen and in the hearts of his fans. The campaign celebrates the incredible contributions of moms, recognising them as the backbone of family unity and the ultimate providers of care.
“‘Mama Pilih Roma’ is our way of saying ‘thank you’ to all the wonderful moms who continuously choose Roma Kelapa as the biscuit of choice for their families. We believe in the power of family bonding, and with our unique coconut taste, we aim to create delightful moments that bring everyone together. We’re thrilled to have Lee Minho on board, whose values align with our mission to celebrate and cherish family moments,” said KK Ng, Country Manager, Mayora Malaysia Sdn. Bhd.
As the campaign’s highlight, Roma Kelapa hosted a meet & greet event with Lee Minho as a token of gratitude for the unwavering support and dedication of moms across Malaysia. This event provided a memorable experience for 1,000 lucky fans through the ‘Roma Wow! Bertemu Lee Minho’, contest.
With the launch of the ‘Mama Pilih Roma’ campaign, Roma Kelapa invites everyone to celebrate the love, dedication, and togetherness that moms continuously create. It’s more than just biscuits—it’s about cherishing the moments that matter. For more information, follow Roma Biscuits Malaysia’s Facebook & Instagram accounts or visit http://www.mayora.com.my/.
*PT Mayora Indah Tbk calculation based in part on Value/Volume Sales data provided by Nielsen IQ through its Retail Index Service in Biscuits category for the period 01 October 2022 – 30 September 2023 for Indonesia. (Copyright © 2023, NielsenIQ)
