Bento Food Industries Sdn Bhd, operating as Bentoree, has showcased its Instant Beef Flavoured Pulled Noodles Mi Tarik at MIHAS 2024, Malaysia’s biggest halal trade event. The Bentoree Mi Tarik highlights the growing influence of Chinese Muslim food culture in Malaysia. The instant noodle version, which can be consumed anytime and anywhere, aligns with the growing number of halal-certified mi tarik restaurants in the country.
The growing popularity of mi tarik is likely to fuel an increase in instant mi tarik noodle offerings. Now Foods Sdn Bhd, a local noodle manufacturer, showcased their CanB Pak Man branded Mee Tarik at MIHAS 2024. To succeed in this market, brands must prioritize delivering the authentic taste of mi tarik.
Bentoree also unveiled its new Strawberry/Mango drink, featuring nata de coco and milk for a delightful and textured beverage experience.
