PETALING JAYA, 19 SEPTEMBER 2024 – Ayamas Kitchen, a brand known for its premium coconut cream and coconut milk, is taking a significant step towards its vision of becoming the leading brand in every kitchen in Malaysia. This year, the brand is expanding its product range under its ongoing business transformation model by introducing a new line of premium frozen products. The new offerings fall into three key categories: Bone-in, Nuggets, and Sausages, each with unique selling points that highlight the brand’s commitment to quality, convenience, and innovation.
In line with its aspiration to deliver halal-assured and premium-quality products with exceptional customer satisfaction, Ayamas Kitchen’s latest product extension focuses on elevating the brand within the frozen processed product category. The Bone-in category offers juicy and tender chicken parts, providing a satisfying experience for consumers. The Nuggets category stands out with quality mouthfeel and a special quality coating, including a marketfirst — Space Shaped Nuggets. The Sausage category is designed with quality meat content for a juicier and moist texture, naturally smoked with Beech Woodchip for a distinctive taste.
Each category within this new product range has been developed with improved formulations, making them ideal for both air frying and deep frying. This feature caters to the working generation who may not have access to full kitchen setups, offering them convenient meal solutions without sacrificing quality.
QSR Trading General Manager, Chan Chong Thye, shared, ” Ayamas Kitchen aims to be the first choice for consumers by offering halal-assured and premium-quality products. The brand’s goal is to make these products available in every Malaysian household kitchen, providing reliable and high-quality options for families across the country.
“Ayamas Kitchen’s frozen processed products in bone-in, nuggets, and sausages, represent an extension of the Ayamas brand, offering the latest innovations and improved formulations. These products are specifically designed to be suitable for air frying, catering to consumers with hectic lifestyles who seek convenience without compromising on taste and quality,” he said.
The new range of products is available at all major hypermarkets and supermarkets across West Malaysia. Products under the Bone-in category are priced from RM23.59 while the Nuggets start from RM20.58, and the Sausages from RM12.39.
Customers can also purchase them online at www.qsrtmart.com.my, via the QSRT app on the App Store and Google Play, and through QSR Trading’s stores on Shopee and Lazada.
For more information, please visit www.qsrtmart.com.my
