Burger King (Thailand) Co., Ltd., has teamed up with Carnival, a world-renowned Thai street fashion brand, to target the new generation and teenagers, especially Gen Z and Gen Alpha. The Thai multi-brand street fashion store is popular among the new generation and fashionistas.
As part of the partnership, the fast food giant has released the spicy and crispy Carnival Burger, which is a unique creation that perfectly embodies Burger King’s “Authentic Thai Taste” theme for this year. The Carnival Burger uses flame-grilled 100% Australian beef, topped with flavorful Jaew sauce, melted cheese, creamy mayonnaise and crispy onion.
To complete the campaign, Burger King has released a limited-edition apparel collection inspired by Carnival’s street fashion aesthetic. The collection includes t-shirts, pants, jackets, and hats, all featuring designs that capture the essence of the partnership.
This collaboration aims to attract a younger audience and position Burger King as a brand that understands and caters to the lifestyle of the modern generation.
As part of the collaboration, the Carnival store at Siam Square Soi 7 is hosting the “Bernie Eat Burger” exhibition. This interactive event features Bernie, a lovable bear with a passion for burgers, who has playfully hidden burgers throughout the store. Visitors can explore the exhibition and search for the hidden burgers. The “Bernie Eat Burger” exhibition will run until 24 September 2024.
