PT East Food Indonesia, a la tiao snack manufacturer, unveiled its halal-certified la tiao (latiao) snack at MIHAS 2024, the world’s largest Halal trade show held in Kuala Lumpur, Malaysia.
The company with a manufacturing plant in Tangerang is a subsidiary of Shandong Yucheng Biotechnology Co Ltd from China. East Food Indonesia currently produces la tiao made from cereals and wheat as well as jelly konjac products.
La tiao or latiao is a chewy, spicy and tangy snack. Many la tiao products in Indonesia are imported from China and may not have halal certification. East Food Indonesia offers la tiao certified by the Indonesian halal body, ensuring product quality and safety.
Latiao snacks have penetrated into Indonesia with a report stating that this affordable spicy snack from China is popular in Madiun in East Java.
Despite its popularity, recent reports of health issues linked to the consumption of latiao have prompted the Indonesian Consumers Foundation to call for stricter regulations on unsafe Chinese latiao snacks. Recently, students from SDN Cidadap I Elementary School in Sukaraja District, Sukabumi Regency, experienced adverse health effects after consuming unsafe Chinese latiao.
