Betagro, a leading Thai food company, has launched a new marketing campaign, “Every Bite is Happiness,” reaffirming its commitment to providing high-quality and safe food products that meet the needs of modern consumers. The campaign features popular Thai actors, Maylada Susri (Bow) and Teeradetch Metawarayut (Alek), as brand ambassadors to enhance consumer trust in Betagro’s products.
For this year’s marketing strategy, Betagro is investing 50 million baht in a comprehensive “Every Bite is Happiness” campaign. The campaign focuses on communicating the quality and safety of Betagro’s products, emphasizing that the company’s meat is free from antibiotics, growth hormones, and undergoes rigorous quality checks. By partnering with popular actors Bow and Alek, Betagro aims to reach a younger audience and encourage them to choose high-quality ingredients.
Betagro products, including pork, chicken, eggs, and ready-to-eat meals, are available at leading supermarkets, hypermarkets, Betagro shops, Betagro Deli, and online platforms such as Grab, Lineman, Shopee, Lazada, and TikTok Shop.
