Ajinomoto (Thailand) has introduced RosDee Cube Hotpot Mala, a convenient way to enjoy restaurant-quality hotpot at home. With pre-measured cubes and no need for additional seasonings, you can create a delicious hotpot meal in minutes. Consumers just need two cubes for one serve (250 ml).
The 40g pack is priced at THB 25, while the 80g pack is selling at THB 45.
The new RosDee Cube Hotpot Mala taps into the growing popularity of the mala cuisine from China. Its convenience and affordability make it a promising addition to the market especially for consumers looking to recreate the taste at home. Given the similar popularity of mala hotpot in Singapore and Malaysia, this product is likely to be well-received by consumers there.
Ajinomoto will have an on-the-ground activation campaign at Siam Square, Block K on 19-20 October 2024 where consumers can experience the spicy sensation with RosDee Hot Pot Mala Cube.
