The new Jurong Point outlet offers the brand’s most comprehensive selection of winter products in a Click & Collect store, providing greater convenience for customers gearing up for year-end winter adventures
SINGAPORE, 11 OCTOBER 2024 — Leading multi-specialist sports brand, Decathlon Singapore, is proud to announce the opening of its Jurong Point outlet, which is its 12th Click & Collect store, and the 18th store in Singapore. Spanning 150 square metres, this latest addition is one of Decathlon’s largest Click & Collect outlets, and its fourth in the Western region of Singapore.
Situated in Singapore’s largest shopping mall in the West, the opening of this store is part of Decathlon’s mission to move people through the wonders of sport. Offering a curated selection of products and access to Decathlon’s catalogue of over 5,000 products across 60 sports through its trademark 2-hour Click & Collect promise, customers can seamlessly shop online and pick up their orders in-store within two hours at one of Singapore’s largest suburban lifestyle hubs.
Additionally, the new Jurong Point outlet will carry the most comprehensive range of Decathlon’s winter products available in a Click & Collect store in Singapore.
This opening supports Decathlon’s strategic goal to expand to 37 stores across the city-state. The planned network will include seven larger Experience stores, offering a broader product range and interactive spaces where customers can test the latest innovations. Additionally, 30 Click & Collect (C&C) stores—like the new Jurong Point outlet—will be strategically located within 15 minutes of customers’ homes, enhancing convenience and accessibility. Through this omni-channel approach, Decathlon aims to deliver a seamless blend of online and in-store shopping, catering to sports enthusiasts throughout Singapore.
In addition to the Jurong Point outlet, Decathlon had opened two other new stores since June 2024, at Pasir Ris Mall and Lot One Shoppers’ Mall, as well as a global-first airport transit pop-up store at Singapore Changi Airport T3, which ended its successful run in September.
What to look forward to at Decathlon Jurong Point
The new Jurong Point Click & Collect store is located at #01-18/19/20 and features a curated selection of products, focusing on hiking, watersports and fitness needs of the community. The store will feature more technically-advanced products like the TURN mirrored lens swimming goggles and the KIPRUN 900 ultra breathable running t-shirt, in addition to beginner and intermediate-level products suitable for sports lovers of all levels to discover and enjoy their favourite sports.
To cater to the needs of all travellers this holiday season, the Jurong Point Click & Collect store will also carry a wide selection of winter products, to bring maximum convenience to our customers. This includes crowd-favourites such as the 2-in-1 winter hiking trainers, lightweight water-resistant down jackets and snowproof and waterproof ski jackets. Decathlon is also delighted to introduce the multi-use 3-in-1 winter jackets with removable inner down jacket, and thermal base layers, now available also in white.
Customers can also play, earn and save more from Decathlon’s free membership program, which rewards every $1 spent with one point, redeemable in-store and online from 200 points onwards. New members will also receive 200 welcome points (worth $5) upon signing up, and become a lifetime member for free. Membership perks include a 365-day return policy, free access to sports classes and events, and exclusive services like bike maintenance, printing, and racket restringing.
Stephan Veyret, Chief Executive Officer, Decathlon Singapore, said: “The opening of our Jurong Point Click & Collect outlet, our 18th store in Singapore, is another step toward making sports accessible to everyone. Through the Click & Collect concept, customers can conveniently access a specially curated selection of key products catering to the local community, while providing them access to the full catalogue of over 5,000 sports products ready for collection in less than two hours. With the holiday season fast approaching, we will provide a wide range of winter products for our customers so that they are ready for their winter adventures, from head to toe.”
The new Jurong Point store is designed to bring the best of Decathlon’s offerings closer to the community, empowering sports enthusiasts of all levels with easy access to a wide range of quality products. Whether shopping online or in-store, Decathlon continues to enhance the customer experience across Singapore, keeping true to its mission of moving people through the wonders of sport.
For more information about Decathlon’s new Click & Collect Store at Jurong Point, visit the Decathlon website at www.decathlon.sg and follow the brand on Facebook and Instagram.
