Ajinomoto Co., (Thailand) Ltd. has introduced a new campaign to engage the elderly community and promote their nutritional supplements. The campaign includes a community platform and three inspiring commercials.
To meet this growing need, Ajinomoto has launched a new campaign showcasing the skills and experiences of three inspiring elderly creators. These individuals demonstrate that life after retirement can be fulfilling and passionate.
Ajinomoto sees a significant opportunity in Thailand’s growing elderly population, focusing on promoting healthy aging and well-being. By 2042, Thailand’s elderly population aged 60 and above is set to reach 20-30% of total population, up from 19% at the moment. Among this group, approximately 4 million individuals are experiencing muscle and joint problems.
Ajinomoto launched its senior nutrition product AminoMOF in late 2023. AminoMOF is an innovative amino acid dietary supplement infused with collagen from Japan. Complete with a ‘leucine-enriched essential amino acid’ and eight other essential amino acids which the human body cannot naturally produce, AminoMOF effectively assists in the restoration of muscles and joints
Ajinomoto has also created a Facebook community called “Ajinomoto Amino House” to foster a sense of belonging and provide valuable resources for the elderly.
