Tuesday 15 October 2024 – Thai Glico Co., Ltd. has officially launched Glico Almond Koka Mixed 3 nuts, the latest addition to its range of “Glico Almond Koka,” which is Japan’s best-selling almond milk, With rising health consciousness among Thai consumers, the company hopes to captivate more discerning tastebuds with an expanded Almond Koka range as it sees significant potential in the plant-based milk sector in Thailand, where the market growing over 40%.
“Glico Almond Koka has been the No. 1 Almond Milk in Japan for 7 consecutive years1. Since launching Almond Koka in 2023, the company has quickly ascended to become one of the leaders in Thailand’s plant-based milk market as consumers take to Almond Koka warmly. Currently valued at 1,800 billion Baht, this market is experiencing a robust growth rate of 40%2, and expected to continue.
Mr. Chalermpong Darongsuwan, Managing Director of Thai Glico Co., Ltd., said “As global health consciousness rises, Glico strives to develop products that enhance customer well-being by conducting research and development focused on nutritious and high-value offerings while innovating to meet consumer demands and foster brand loyalty. Glico is dedicated to enhancing consumer value through its company purpose of ‘Healthier Days, Wellbeing for Life’. The company aims to achieve this by promoting good health and creating a customer-oriented value chain and investing in key areas. In Thailand, we have observed an increasing shift toward plant-based options like almond milk, seeing this as a significant opportunity in this expanding sector. To tap into this opportunity further, we are introducing “Glico Almond Koka Mixed 3 nuts” which is crafted from not one but three superfoods: almonds, walnuts, and hazelnuts, making it a palatable natural boost to one’s day.”
Thailand is the first Southeast Asian country to introduce Almond Koka Mixed 3 nuts, marking yet another milestone for Glico as it continues to expand its health and wellness category after being loved for decades for its confectionery and ice cream products. The Glico Almond Koka Mixed 3 Nuts will augment the current Almond Koka range, which is now offered in three flavors: Original, Unsweetened, and Chocolate.
Miss Tikhamporn Peanvijarnpong, Health & Wellness Brand Manager of Thai Glico Co., Ltd, added on “Almond Koka Mixed 3 nuts stands out with its unique taste and aroma from a blend of almonds, walnuts, and hazelnuts. It is not only delicious and easy to drink but also packed with nutrition that promotes overall well-being; regular consumption can even improve skin health. With these compelling benefits, Glico is confident that Almond Koka will become a popular daily beverage in Thailand, just as it has in Japan. To further boost sales and achieve company targets, the brand has once again enlisted Mai Davika Hoorne as the presenter for Glico Almond Koka.”
As the face of Almond Koka, Mai Davika embodies a new generation of Thais who prioritize daily health and beauty regimens while striving for long-term wellness. She represents consumers who are dedicated to skincare and overall health. These are known benefits of Almond Koka, which is rich in Vitamin E, providing 100% of the daily recommended intake. Its high fiber content aids digestion and contains 0% cholesterol. Most importantly, Almond Koka is plant-based, making it suitable for vegans and those with lactose intolerance. Despite fierce competition in the market, Glico is confident that Almond Koka will become a preferred beverage among consumers.
Glico Almond Koka Mixed 3 nuts, original, unsweetened and chocolate are now available at leading retailers nationwide.
1 INTAGE SRI Almond Milk Category value sales 2018 – 2024
2 Nielsen as of Aug’24
