Carlsberg Malaysia’s community engagement platform expands to reach an even wider audience, driving actions for sustainable development
SHAH ALAM, 11 Oct 2024 – Top Ten Charity Campaign (Top Ten), a flagship community enrichment campaign funded by Carlsberg Malaysia, resumes its 37th year of fund-raising mission for education, with an enhanced focus on inclusivity and sustainability. Themed ‘Championing Education Today for a Greener Tomorrow’, Top Ten extends its reach to 12 beneficiaries, including three schools in Sabah and Sarawak, alongside Federation of Chinese Associations Malaysia (Huazong) and Hospital Universiti Tunku Abdul Rahman (Hospital UTAR) , going beyond just vernacular schools. The campaign remains committed to addressing the resource gaps in many vernacular schools by providing platform to raise funds for school infrastructure development, whilst also extending its support to education funds for equal access to education.
“We are committed to continue funding and organising the Top Ten with greater purpose of brewing a better today and tomorrow for the communities we engage with,” said Stefano Clini, Managing Director of Carlsberg Malaysia. “The programme meets our pledge for United Nations Sustainable Development Goal (UNSDG) 4: Quality Education and UNSDG 13: Climate Action, and by driving inclusion and climate awareness in education , we are cultivating in a brighter future generation and environment for Malaysia. We invite everyone to join us in this meaningful journey as we strive to create a positive impact on our communities.”
For nearly four decades, the Top Ten has been widely regarded as the longest-running and highest funds-raising platform with over RM568 million proceeds collected for infrastructure expansion, facility enhancement, and the advancement of educational programmes for 684 schools nationwide. This year, it sets to help twelve schools raising RM17.4 million over the next two months.
“With the Top Ten, we can continue alleviating financial burden, opening doors of opportunity for deserving students and enabling them to focus on their education and aspirations,” said Huazong President, Tan Sri Datuk Seri Panglima (Dr) T.C. Goh. “Together with Carlsberg Malaysia, we believe that no dream should be hindered by financial barriers, and through this Carlsberg Huazong Education Fund, we are dedicated to providing scholarship to deserving students to pursue their tertiary education”.
A key highlight of this year’s campaign is the introduction of the Top Ten Green Club, a sustainability driven initiative designed to engage students in recycling and environmental responsibility. This initiative will be carried out as co-curricular activities across participating schools to support ecofriendly projects, fostering a culture of environmental stewardship.
“We are proud to be part of the Top Ten Green Club initiative this year and it will enable us to foster climate-change awareness, empowering our students to take actions on recycling and sustainability ideas within the schools premise,” said Tan Cheng Teng, Chairman of Lahad Datu Chinese Chamber of Commerce, Lahad Datu Middle Schools, Lahad Datu.
“As a pioneer in fundraising for education, the Top Ten not only performs outstandingly in Peninsular Malaysia but has extended its influence to Sabah and Sarawak,” said YB Tuan Wong Kah Woh, Deputy Minister from the Ministry of Education. The Top Ten holds the record for the longest-running and highest funds raised by a charity platform. Over the years, it has raised more than RM568 million for our schools. All of this would not have been possible without the strong support from everyone. Finally, I would like to especially thank Carlsberg Malaysia for their efforts and contributions in the field of education.”
Additionally, Top Ten also serves as an avenue for promoting local singers within the entertainment industry. Running from October to November, the fundraising platform jointly-organised by participating educational institutions nationwide will host charity concerts that feature Malaysian artists Ribbon Ooi; Justin Ng, Fuying & Sam, Nicole Lai Chung Fung, Ash Lu, Geraldine Gan and Vanessa Reynauld.
To participate in this impactful initiative, visit Carlsberg Malaysia Instagram or Facebook for the full schedule of Top Ten roadshows and learn how you can contribute to the betterment of education and a greener tomorrow.
More information about the Top Ten Charity Campaign can be found
https://carlsbergmalaysia.com.my/sustainability/social/community-relations/.
