Maestro Swiss, the maker of Vico chocolate malt beverage, has unveiled its latest Vico in a new ice cream format. The new product is a collaboration with Double Bells, a local ice cream brand.
As consumers express support for local brands in response to the Middle East conflict, Vico is emerging as a strong contender in the chocolate malt beverage segment.
The Vico brand has also launched a new collaboration with Didi & Friends, a popular 3D-animated musical edutainment cartoon for kids in Malaysia. The new Vico featuring Didi & Friends is now in the market.
