URC has tapped into the popularity of Indonesian cuisine with its latest Piattos flavour, Seblak. Piattos is a hexagonal shaped fabricated potato snack that comes with various flavours.
The new Seblak flavour is inspired by the Sundanese savoury and spicy dish, originating from the Sundanese region in West Java. Seblak is made of wet kurupuk (traditional Indonesian crackers) cooked with protein sources in spicy sauce. The company has partnered with popular YouTuber Tanboy Kun to promote the new product.
