Beverage and dairy brands are increasingly targeting pet owners. Mengniu’s Shiny Meadow Milk, for instance, has partnered with the Beijing Aita Animal Protection Foundation (åäŗ¬ē±å®åØē©äæę¤å ¬ēåŗéä¼) to launch a cat-themed milk product. The foundation is the first public welfare foundation dedicated to animal protection in China.Ā The packaging features cat paw prints, and a portion of the proceeds is donated to the foundation to help stray cats find new homes.
Mengniu’s Shiny Meadow Milk serves as an example of how brands can leverage the growing pet ownership trend. As birth rates decline and pet ownership increases, brands can tap into this passionate consumer segment by creating pet-themed products and marketing campaigns.
