Jakarta, Indonesia, 31 October 2024 – Iconic brand Indomie excites the market by appointing the global sensation NewJeans, as their Global Brand Ambassador. NewJeans, known for their modern, energetic, and fresh musical style and visual aesthetics, which resonate well with Gen-Z, is now the global face of Indomie.
Indomie, which has been around for over 50 years and available in more than 100 countries, is ranked as ‘The Most Chosen Instant Noodle Brand in the World’ as well as ‘The Most Chosen Halal Instant Noodle Brand in the World’, based on the 2024 edition of Kantar’s Brand Footprint report. For 8 consecutive years, Indomie has been one of ‘The Top Three Most Chosen Food Brand in the World’[1].
Indomie together with NewJeans introduces a fresh and innovative spirit through the global campaign Oh My Good! It’s Indomie. This partnership aims to bring innovation and excitement, along with a positive vibe that appeals to the younger generation all around the world.
Axton Salim, Director of PT Indofood CBP Sukses Makmur Tbk (ICBP), the manufacturer of Indomie, stated, “We are delighted to have NewJeans as the Global Brand Ambassador for Indomie. We are excited to be the first Southeast Asian brand to collaborate with them. NewJeans’ music and personality, which resonate not only with K-pop fans but also the broader audience, align perfectly with Indomie’s fun, energetic, and uplifting character. This is a major step for Indomie to expand our global market and stay relevant with the dynamic young generation.”
Elly Betty, Deputy Head of International Division ICBP added that this global launch is carried out with great enthusiasm. “This campaign is marked by the launch of a new Indomie TV commercial worldwide and this excitement will also be extended to various activities in many countries where everyone can experience the excitement of Oh My Good! It’s Indomie campaign.”
The presence of NewJeans members: Minji, Hanni, Danielle, Haerin, and Hyein, as Brand Ambassadors is conveyed through a warm video greeting to Indomie Lovers worldwide, where they express their excitement about the collaboration with Indomie and upcoming fun activities for this campaign.
Don’t miss out on the fun! Stay tuned for future activities and promotions by following #OhMyGoodItsIndomie on Youtube (@Indomieglobal), Instagram (@Indomiesg), and Facebook (Indomie Singapore). The campaign kicks off with LED billboards at strategic locations, including Bugis Street, Chinatown Point, Orchard Gateway, The Star Vista, Queensway Shopping Centre, ERA APAC Centre, ESR BizPark, People’s Park Complex, starting from 8 November 2024. Be part of the excitement and join the #OhMyGoodItsIndomie campaign with exciting online and offline activities to come!
[1] Kantar Brand Footprint Global 2023 Publication
