Nippon Paint’s aims to engage families through fun, interactive storytelling to highlight the importance of indoor air wellness.
Kuala Lumpur, 4 November 2024 – Nippon Paint Malaysia transformed their conventional product showcase booths at this year’s HOMEDEC exhibition into an engaging and interactive experience for all ages. Held at the Kuala Lumpur Convention Centre from 31 October to 3 November, visitors were offered a variety of fun activities and multi-sensory experiences partnering with Wizard Within, Young Living, La Gourmet and FRWD (formerly known as CUURA Space). As well as a showcase of their comprehensive Total Coating and Construction Solutions system (TCCS) covering everything from bare surfaces to finished products.
The centrepiece of the Nippon Paint experience was the launch of their storybook, created in collaboration with Malaysia renowned book creator, Wizard Within. This innovative approach uses the power of storytelling to educate children about the importance of maintaining a healthy home environment.
In 2021, the World Health Organization (WHO) updated its Ambient Air Quality Guidelines, reflecting new evidence that air pollution is more harmful to human health than previously thought. This raises particular concern for Malaysia, where ambient air quality standards for many pollutants still exceed both the WHO’s 2005 and 2021 guidelines.
Alarmingly, over 60% of Malaysians are exposed to poor indoor air conditions, indicating that only 4 out of 10 homes provide a safe environment for families. Nippon Paint’s “SuperGuardian, Who?” storybook tackles this pressing issue, encouraging families across the nation to focus on improving air wellness in their homes.
“Two years ago, we launched the Wellness Outreach Program to raise indoor health awareness among kids nationwide reaching over 150 schools with fun, educational sessions and coloring contests. Today, we’re excited to introduce the SuperGuardian, who? storybook that’s more than just a book—it’s a fun and meaningful way to engage families in the conversation around indoor air wellness,” said Datin Wong Meng Lee, Assistant General Manager, Marketing of Nippon Paint Malaysia. “Our commitment remains clear – to promote air wellness and healthy living in Malaysian homes. Through our partnership with Wizard Within, La gourmet and our wellness product range, we aim to make indoor wellness a priority for every family.” Parents and children alike were enthralled by the book-read sessions & exclusive insights with the book creators.
Their indoor wellness product range such as VirusGuard & Spot-less Plus, are designed to combat harmful pollutants like viruses, bacteria, and formaldehyde, perfectly complements the themes explored in the storybook. This emphasis on Nippon Paint’s innovative evidence-based solutions indoor paint, alongside the captivating narrative, resonated deeply with visitors seeking practical ways to improve their indoor environment. The success of the storybook launch paves the way for future titles, leaving visitors eager to see what’s next in this exciting partnership.
Nippon Paint didn’t stop there. Partnering with Young Living and FRWD, they offered a multi-sensory experience that explored the profound impact of colours, scents, and furniture on creating a holistic wellness haven within the home. Engaging talks delved into the transformative power of colour combinations and scent therapy in fostering a sense of calm and well-being. Interactive workshops explored the relationship between these elements and their positive influence on mood and overall health.
Visitors enjoyed engaging in the talks that showcased the transformative power of colours in creating calming living spaces, alongside interactive colour therapy sessions and workshops exploring the relationship between colours, emotions, and wellness.
The collaboration between Nippon Paint and its partners at HOMEDEC 2024 marks a significant milestone in promoting healthier living spaces. The event’s success, highlighted by the enthusiastic response from visitors, underscores the growing awareness of indoor air quality and the desire for practical solutions. As visitors left the booth, they were inspired to apply the knowledge gained and create the most beautiful homes for themselves.
