Wolves Fitness, a leading protein supplement brand in Malaysia, has teamed up with local peanut butter maker Jobbie to create a new protein-packed peanut spread. This innovative product boasts 28g of protein per 100g, offering the classic taste of peanut butter with the added benefits of protein. The product uses pasture raised, grass-fed whey.
Full Ingredient List: Whey Protein Concentrate (12.4%), Roasted Peanuts (74.4%), Sugar (12.4%), Salt (0.8%).
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This collaboration sets a precedent for future partnerships between protein supplement brands and food manufacturers. Given the growing demand for protein-rich foods, we may witness similar collaborations, such as the one in the UK between German dairy giant Müller and UK-based sports nutrition brand Myprotein, which resulted in a range of high-protein yogurts and desserts.
