The Chinese dairy giant Mengniu has expanded the YoyiC brand into the isotonic water segment in Southeast Asia with the launch of YoyiC Plus in Indonesia, Malaysia and Vietnam. This shelf stable drink, to be kept in a cool place, contains probiotics (bifidobacterium lactic), calcium (18.8mg/200ml), vitamin C (54.8mg/200ml) and essential minerals such as potassium, magnesium and chloride.
YoyiC Plus is a multi-benefit isotonic drink. It not only hydrates but also provides essential vitamins, minerals and probiotics. In the social media post in Vietnam, Mengniu describes YoyiC Plus as more than just a sports drink. It is a beverage that combines hydration with gut health benefits, thanks to the inclusion of Bifidobacterium probiotics.
YoyiC Plus, produced by PT Mengniu Dairy Indonesia, has achieved a ‘B’ rating in Singapore’s Nutri-Grade system. With only 5g of sugar per 100ml and naturally sweetened with sugar and stevia, it offers a healthier beverage choice. The drink is also halal-certified in Indonesia. The drink comes in lychee and grapefruit flavours.
YoyiC Plus can be consumed to replenish fluids and minerals lost during physical activity, combat dehydration caused by fever or diarrhea, maintain skin hydration in air-conditioned environments, and promote sustained energy levels after alcohol consumption.
YoyiC Plus also capitalises on the growing consumer demand for effective hydration solutions, particularly in the face of rising temperatures.
In Indonesia, Mengniu will be launching Top Jus, which is an orange powdered juice drink with vitamin C in a sachet and Baboba, an instant milk tea drink in a sachet.
