Celebrate Family, Friends and Tradition
Singapore, 12 November 2024 – As holiday cheer fills the air and Christmas lights begin to twinkle, Old Seng Choong is delighted to bring back its festive collection, designed to elevate gatherings and capture the magic of the season. Celebrating heritage and togetherness, homegrown brand Old Seng Choong’s yuletide collection invites everyone to embrace the spirit of Christmas with nostalgic flavours that not only evoke fond memories but also create new memories to cherish. Each selection is a gift of warmth, connection and a celebration of family, friends, and tradition.
Old Seng Choong’s festive spread includes their much-anticipated Galette des Rois, Brandy Fruit Cake, Rum Balls, and curated cookie selections – each crafted to perfection and lovingly made in the grand tradition of Christmas.
The rich and delicious lineup will be available from 18 November 2024 at all four outlets – Changi Airport Terminal 2 and 4 (transit terminals), Paragon Shopping Centre, and The Shoppes at Marina Bay Sands – as well as online via https://www.oldsengchoong.com/ for advance orders. Walk-in purchases, self-collection or delivery at $15 per location begins from 1 December until 31 December 2024.
More than just desserts, these treats are a nod to the spirit of giving and respect for traditions that gather loved ones and friends round the family table. Thoughtfully crafted with care and quality ingredients, each item in the season’s line-up serves as a meaningful gift, a charming centrepiece for holiday gatherings, and a comforting addition to shared celebrations.
Galette des Rois 国王饼 ($48.44; 500g): A festive favourite steeped in tradition and rich in symbolism, the Galette des Rois represents the joy of togetherness and the playful spirit of the season. Dig into the golden, fluffy layers of puff pastry filled with almond frangipane as the lucky person discovers the hidden charm inside each galette. With a chance to be crowned king or queen of the day, a sense of excitement and anticipation among guests, young and old alike is to be expected. It’s a perfect reminder of the simple pleasures that make the holidays unforgettable.
Brandy Fruit Cake 酒香杂果蛋糕 ($51.19; 650g): An indulgent holiday classic, the timeless Brandy Fruit Cake evokes nostalgic memories of past celebrations. Each bite is a rich blend of premium dried fruits, nuts, and spices, all soaked in brandy for a festive and flavourful touch. This luxurious fruit cake brings warmth and comfort to the season, making it a delicious way to cherish the holiday moments and the ideal addition to any holiday table.
Rum Balls 朗姆球 ($17.25; two pieces of Chocolate and Black Forest each): These bite-sized Rum Balls are a delicious, rich addition to any holiday spread. Available in two irresistible flavours — Chocolate and Black Forest — each ball is packed with a boozy, melt-in-the-mouth chocolate center. Perfect for sharing or savouring alone, these festive treats are delicious on the inside and elegant on the outside, and a great way to spread happiness this season.
Gifting Made Easy
In the season of merry making and get togethers, navigating holiday gift-giving can be a joyful but daunting task. This year, Old Seng Choong makes gifting effortless with its renowned collection of popular and binge-worthy range of cookie flavours such as Black Truffle with Walnuts, Cereal Prawn, Coffee and more! Specially curated for the season of gifting, purchase the year’s best sellers – Pandan Coconut 香兰椰子 and Earl Grey 伯爵茶 individually at $22.80 per tin or opt for the Twin Box Gift Set packaged in an elegant and premium gift box adorned with rich hues and sophisticated gold accents. Embodying the spirit of heritage and refinement while offering a contemporary flair, making it the perfect gift to share with loved ones, colleagues, or a luxurious addition to any holiday table.
Holiday Savings
*Early bird promotion is valid from 18 November to 30 November 2024.
To share the Christmas cheer, Old Seng Choong is delighted to share a 20% discount valid through to 30 November 2024, and 15% discount from 1 to 15 December 2024 for any purchase of the brand’s Christmas items.
