Nestlé Indonesia has introduced a new sterilised milk with habbatussauda, a popular ingredient in Islamic dietary traditions. This new product, part of the Goodnes range, also contains other Sunnah ingredients like Ajwa dates and honey, known for their numerous health benefits.
Nestle Goodnes Habbatussauda taps into consumer awareness of the Sunnah foods, which are food ingredients mention in the Quran and Hadith.
Nestlé Indonesia encourages consumers to consume nutritious breakfast and drink a can of Goodnes Habbatussauda daily to boost their immune system.
The new product joins the existing Nestlé Goodnes Ajwa Date in the range of Sunnah-inspired beverages.
Driven by Muslim consumer awareness of Sunnah food benefits, brands are innovating with new functional food and drink products.
