Record 45 key global MNCs & top local firms honoured in Superbrands Malaysia 2024 Awards

Datuk P. Kamalanathan officiates at gala evening tribute to strongest brands in the country

KUALA LUMPUR: Superbrands Malaysia 2024 celebrates its 16^th edition and has selected a record 45 brands to pay tribute to the strongest and most valuable brands in the market for this year’s awards event.

2024 has seen an unprecedented number of local brands making it to the Superbrands list with new entrants in the market in addition to internationally recognised brands.

The Superbrands Malaysia Awards, considered as a key milestone of achievement by branding in the corporate world, are presented to the winning brands represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives.

The awards were presented in a glittering gala evening by guest of honour, Datuk P. Kamalanathan, Chairman of Public Relations Practitioners Society of Malaysia and former Deputy Education Minister, as well as VIP online personality Auntie Purple, who started off as a lifestyle video content creator and since established herself further with a self biography, own range of perfumes plus as a role model for women being featured on TV programmes and nominated Creator of the Year on Tiktok Awards and Astro Gempak Most Wanted 2023.

Superbrands Malaysia Director Mike English said: “The awards are a wonderful showcase for brands to highlight as well as promote their successes and for senior executives to get together to celebrate their Superbrands status.”

Datuk Kamalanathan, in congratulating the winners said: “Branding is akin to finding the right positioning inside the consumer’s mind and going for it before someone else does so. And so bear in mind that products are made in a factory, but brands are created in the mind. And you are here today because that is what you have achieved!

“In our own country, Malaysian made products have been growing from strength to strength to the extent that many local brands have created their own positive reputation. Through their own efforts, they have proven that they too deserve to stand among equals or have become even more superior options than the older and traditional brands,” he added.

Mike English said: “Tonight, we recognize the hard work, passion, and determination that got you here. But we also celebrate the people—the leaders, the teams, and the communities—who are the heart and soul of every brand. You have embraced challenges, faced competition, and stayed true to your mission. That perseverance is what makes you Superbrands.

“I hope this evening serves as a reminder of the impact your work has on the world. May it inspire you to continue pushing the boundaries of excellence, to remain true to the values that got you here, and to keep leading by example for generations to come,” Mike said.

Datuk Kamalanathan said: “Ultimately, the sheer reputation and image of a leading brand is a high motivator for employees who like to be associated with national and global famous names. This in turn reinforces higher morale as well as employee loyalty as the best people always want to work for the best employers.

“Suppliers as well as customers too are reassured that they are working and dealing with a great brand! As regional and global borders shrink or even disappear, branding becomes even more crucial as the traditional brick and mortar models are overtaken by online initiatives,” he observed.

Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals. The brand’s story is also featured in the Superbrands reference book and on the Superbrands website

Winners of Superbrands Malaysia 2024 Awards