Thursday 21 November 2024 – CJ Foods, the global leader in Korean food, has launched its new product, “bibigo Ramyun”, a premium Korean-style instant noodle that delivers rich and authentic Korean flavors. Thailand is the first country in the world to experience this product. The brand reinforces its commitment to not only providing authentic Korean taste but also creating a high-quality Korean lifestyle for consumers. CJ Foods is now stepping into the premium instant noodle, under the concept of “Full Flavors for a Delicious Night”, aiming to connect with the new generation of consumers through the ever-growing K-Culture trend.
Mr. Kim Dong Hyun, Marketing Division Manager of CJ Foods (Thailand), stated, “CJ Foods has always been committed to delivering a premium Korean lifestyle experience to our customers. The launch of bibigo Ramyun marks the first time CJ Foods is entering the Thai market. We see the potential for growth in Thailand’s noodle market, which is valued at over 26.7 billion baht and growing rapidly at an average rate of 10.7% per year. Instant noodles make up 80.24% of this market, and Thai consumers rank 9th globally in noodle consumption, averaging about 55 packets per person per year. Additionally, the ongoing popularity of K-Culture, including K-POP artists and K-Series, especially among younger generations, continues to drive demand. This motivates us to introduce a high quality, premium product at an affordable price, so that the younger generation can enjoy authentic Korean flavors through bibigo Ramyun and experience the K-Culture they love.”
“We hope that this new product will receive a positive response from Thai consumers and connect familiar Korean culture even closer to Thai people. We also see it as a gateway to other aspects of Korean culture, such as the tradition of late-night eating, or ?? (Yashik), a moment where Korean food and K-Series intersect. This is the inspiration behind the launch of bibigo Ramyun as the perfect late-night companion, bringing happiness to everyone’s late-night moments. Additionally, we are excited to collaborate with Wootteo — a cute character designed by a world-renowned K-POP artist — featured in a special package design collection available exclusively in Thailand.” Mr. Kim Dong Hyun wrapped.
bibigo Ramyun, a premium Korean-style instant noodle, delivers deliciousness with a rich, flavorful taste that anyone will fall in love with. It combines the unique flavors of Korean cuisine with bibigo’s signature sauce, crafted from selected ingredients to create a perfectly balanced taste. The noodles are thick and just the right texture, offering a chewy and satisfying bite. The product is available in five delicious flavors: Spicy Tteokbokki, Cheese Tteokbokki, Kimchi, Korean-style Chicken, and Korean-style Smoked Chicken, providing a full experience of both joy and taste. It is now available through exclusive distribution channels for each flavor.
- bibigo Ramyun Spicy Tteokbokki and Cheese Tteokbokki are available at 7-Eleven for 39 baht per single pack. The special edition, “bibigo meets Wootteo” collection, is available exclusively in Thailand at 7-Eleven from November 2024 to March 2025 only!
- bibigo Ramyun Kimchi, Korean-style Chicken, and Korean-style Smoked Chicken are available at Lotus’s for 39 Baht per single pack and 139 Baht for a 4-pack.
