Kalbe Farma has unveiled Entrasol Multigrain Oatmeal in Indonesia and this product is an extension of the company’s Entrasol range featuring olive fruit extract. The company first introduced Entrasol with olive fruit extract in the milk powder format before offering in ready-to-drink and in oat cereal drink powder.
Kalbe Farma leverages Indonesian consumers’ understanding and awareness of the health benefit of olive oil. This fruit has a special place in the Sunnah and the Prophet Muhammad was known to be a strong advocate of this versatile and nutritious food.
Kalbe Farma, however, takes a more evidence-based approach, highlighting the scientific benefits of olive fruit extract in boosting immunity and cardiovascular health to reach a broader population.
The latest Entrasol Multigrain Oatmeal sets itself apart from other oatmeal competitors, usually 100% oatmeal, by incorporating not only olive fruit extract but also the nutritional benefits of mung beans and barley.