Petaling Jaya, 25 November 2024 – MILO® proudly announces the return of the much-loved MILO® Malaysia Breakfast Day (MBD) in 2025, welcoming Malaysians of all ages to unite in celebrating the power of a nutritious start to the day. This annual tradition underscores MILO®’s enduring commitment to energising Malaysians for a healthier and more active lifestyle.
As MILO® marks its 75th year in Malaysia, the brand celebrates its legacy as a trusted household name, nourishing generations with its iconic taste and wholesome goodness. Guided by the theme “Dulu, Kini dan Selamanya demi Malaysia” (Then, Now, and Forever for Malaysia), this milestone honours the rich history of MILO® as a staple of Malaysian households while looking ahead to its continued role in inspiring the nation’s energy and ambitions.
MILO® Malaysia Breakfast Day, has been dedicated to promoting the significance of breakfast in fueling Malaysians with the energy they need to conquer their day since its inception. This annual event not only emphasises the importance of breakfast but also offers Malaysians an opportunity to discover the MILO® Advantage. This unique formula combines natural ingredients such as barley malt, milk, and cocoa to create the iconic MILO® taste, making it the first malted beverage accredited with the “Healthier Choice Logo.” By participating in MILO® Malaysia Breakfast Day, attendees can experience firsthand the nourishing goodness and benefits that MILO® has to offer.
“We are thrilled to bring back MILO® Malaysia Breakfast Day, an event that embodies our commitment to promoting a healthy, active lifestyle among Malaysians. As we approach our 75th year in Malaysia, we take pride in our legacy of empowering the nation’s journey and promoting better health. Breakfast is the foundation of a productive day, and a nutritious start enables Malaysians to achieve their best. Through this event, we continue to inspire and educate the community on the importance of making breakfast a daily priority,” said Ng Su Yen, Business Executive Officer from MILO® Malaysia.
MILO®’s 75-year journey in Malaysia is a testament to its enduring presence as a partner in the nation’s progress. From nurturing grassroots sports talent to advocating better nutrition, MILO® has been a vital part of the Malaysian experience. Its commitment to providing quality nutrition and inspiring a brighter future is encapsulated in this year’s anniversary theme.
MILO® Malaysia Breakfast Day 2025 Event Details
MILO® Malaysia Breakfast Day 2025 is set to be a nationwide celebration, aiming to bring together over 75,000 MILO® lovers from across the country.
The first event will be held at Putrajaya on 19 January 2025, followed by events in Kuantan on 9 February 2025, Johor Bahru on 16 February 2025, and Penang on 23 February 2025.
MILO® lovers can look forward to an energising lineup of activities, including a fun run, celebrity guest appearances, MILO® Fitness Workout sessions, interactive sports games, the iconic MILO® Goodness Truck, and engaging MILO® sampling booths.
The first 3,000 early bird registrants will get a chance to choose a MILO® Malaysia Breakfast Day 2025 limited edition jerseys design that pays homage to the brand’s rich history.
Join us for an unforgettable experience that promotes a healthy, active start to the day for Malaysians of all ages. Registration opens on 29 November with special early bird rates available for a limited time only.
For more information, please visit www.milo.com.my
