(Kuala Lumpur, 3 December 2024) – Plaza Low Yat, Malaysia’s premier IT lifestyle mall, ushers in this festive season with its Interactive Recycled LED Christmas Tree, the highlight of the mall’s #AGreenerXmas campaign. Crafted entirely from discarded LED panels and carton boxes, this innovative 12-foot centrepiece embodies the spirit of transformation and sustainability. Running from now until 29 December 2024, the campaign marks another milestone in Plaza Low Yat’s commitment to environmental stewardship and community engagement.
This festive initiative blends the mall’s technological heritage with its evolving mission to inspire Malaysians to embrace sustainability. More than a visual spectacle, the tree serves as a call to action, inviting visitors to participate in a movement that turns small, individual actions into collective impact.
An Interactive Journey of Transformation
The tree’s interactive features take centre stage, offering visitors a unique opportunity to engage with the installation. By scanning a QR code and sharing one’s details, they can select a pixel art design and a sustainability pledge—such as committing to bring reusable bags or reducing single-use plastics. Each pledge illuminates a recycled panel on the tree, symbolising the collective power of small commitments.
The Interactive Recycled LED Christmas Tree is not only crafted from discarded materials but is part of a larger effort by Plaza Low Yat to embrace sustainable practices. This year, the mall is also reusing Christmas trees, ornaments, and lights from previous seasons, minimising landfill waste and emphasising the importance of repurposing during festive celebrations.
“This tree is more than just a decoration; it represents our shared journey toward sustainability,” said Ronan Lee, Chief Marketing Officer at Plaza Low Yat. “Through this initiative, we want to inspire every visitor to see how their small actions can contribute to a brighter, greener future.”
The tree reflects Plaza Low Yat’s commitment to innovation and sustainability, evolving dynamically with each visitor’s interaction. Every illuminated panel symbolises the community’s collective effort toward a greener future.
Campaign Highlights: How to Join #AGreenerXmas
The #AGreenerXmas campaign offers multiple ways for visitors to celebrate and participate:
1. Scan, Shine, Share: By scanning the QR code, visitors can engage with the tree and watch as their pixel selection lights up a recycled panel of the tree. Each valid engagement shared on Facebook generates a RM1 contribution to Zero Waste Malaysia and automatically enters participants into a lucky draw to win prizes, including 3 Redmi Note 11s 5G and 3 Wiko T10 Phones.
2. Spending Contest: Every RM20 spent in a single receipt at Plaza Low Yat earns visitors one entry into the spending contest. Receipts from Brightstar, the campaign’s participating partner, double the entries. Prizes include 3 PlayStation 5 Pro (worth RM3,849 each) and 20 cash vouchers (RM250 each)
3. Exclusive Deals and Festive Cheer: From now to 29 December, the mall offers exclusive deals on gadgets and accessories, alongside festive appearances by carollers and Santa Claus.
a) Exclusive Deals: Special discounts on gadgets like the Logitech Brio 300 FHD Webcam (RM179) and JBL Bar 2.0 (RM499).
b) Festive Appearances: Regular performances by Christmas carollers and Santa Claus, spreading joy throughout the mall.
A Community-Focused Campaign
Working with Zero Waste Malaysia, the mall amplifies the importance of eco-friendly living and underscores how small actions can create significant change. For every pledge shared on Facebook, Plaza Low Yat donates RM1 to Zero Waste Malaysia, directly supporting ongoing environmental initiatives.
“When we were first approached with this campaign idea, we were quite intrigued because as the festive season closes in, it typically comes with a lot of waste from excessive gifting to packaging to decorations and etc. Although PLY is fairly new to sustainability, we look forward to their continuous zero waste efforts,” said Tasha Sabapathy, Senior Programme & Communications Officer at Zero Waste Malaysia.
“We’re encouraged by the use of waste materials to create this Christmas tree which encourages the public to take immediate action through pledges. Most of these pledges were inspired by our Zero Waste Lifestyle handbook and are actionable steps to a more zero waste lifestyle. We’re grateful for the support from PLY and are hopeful for more conscious action to be taken by others this festive season,” she added.
The campaign also brings together the mall’s tenants, offering exclusive deals on tech gadgets and accessories while emphasising the importance of conscious consumption. With activities like festive carolling, family-friendly events, and the #AGreenerXmas Pledge, the campaign transforms the festive season into an opportunity for education, engagement, and celebration.
Why No Blue? Turning a Flaw into a Feature
The story behind the tree’s missing blue LEDs is one of ingenuity and optimism. Blue LEDs are known to burn out faster than other colours due to their unique composition, often leaving digital displays incomplete or unusable. But instead of seeing these panels as defective, Plaza Low Yat saw an opportunity to send a powerful message.
“The absence of blue isn’t a flaw—it’s a feature,” explained Lee. “This Christmas, we want to remind everyone that the holidays are a time for warmth and togetherness, not feeling ‘blue.’ By embracing red and green, we’re celebrating the colours of love, hope, and generosity that define the season.”
Each panel is a testament to resilience, reminding visitors that even when things don’t go as planned, there’s always an opportunity to create something meaningful. As the tree glows with pledges from Malaysians, it stands as a celebration of ingenuity and togetherness, proving that limitations can become strengths when approached with creativity and care.
A Global Perspective
Plaza Low Yat’s Green Christmas tree is a reminder that it is people—everyday individuals and communities—who drive meaningful change. While global sustainability goals often seem tied to large-scale policies, it is the choices made by people like us that create the momentum for action. When communities embrace these values, they inspire the policymakers and politicians who ultimately shape the future.
As voters increasingly prioritise sustainability, initiatives like this tree show leaders that the public is ready for change. It’s a ripple effect: from small commitments at a local level to shifts in national and global policies. Plaza Low Yat’s effort is part of a larger story—one where collective action not only celebrates the festive season but also builds a foundation for a greener, more responsive world.
Rooted in Malaysian Progress
Malaysia is already witnessing a rise in local initiatives championing sustainability, from government programs promoting recycling and waste reduction to organizations like Zero Waste Malaysia offering educational resources and community engagement opportunities. Platforms such as e-waste collection drives, urban farming workshops, and public awareness campaigns provide accessible channels for individuals to participate and make a difference. Indigenous practices also provide a rich blueprint for living harmoniously with nature, showcasing sustainability as both a modern and deeply rooted value.
Plaza Low Yat’s #AGreenerXmas campaign builds on these existing efforts, showing how even a simple festive tradition can become a powerful statement of collective responsibility. By creating a space where visitors can learn, pledge, and share, the mall bridges the gap between awareness and action, helping Malaysians take meaningful steps toward a sustainable future.
In the heart of Kuala Lumpur, this tree represents more than the season’s festivities—it embodies the hope, creativity, and collaboration needed to shape a sustainable future for Malaysia.
For more information, please visit https://www.plazalowyat.com/agreenerxmas.
