Purra, the popular Thai mineral water brand by Boon Rawd Trading Co., Ltd., continues to solidify its position as a fashion and lifestyle brand with the recent launch of its new limited edition collection. The latest collaboration features the work of renowned French illustrator Agathe Singer.
The new BFF Collection features six unique designs by Agathe Singer, depicting the special bond between humans and their beloved pets. The illustrations showcase three dog breeds (Corgi, Italian Greyhound, and Dachshund) and three cat breeds (Ragdoll, Scottish Fold, and American Shorthair).
Brands are leveraging pet marketing to connect with pet parents, as pet ownership is increasing and is linked to global demographic changes. We have seen a recent marketing campaign in China where the dairy giant Mengniu partnered with the Beijing Aita Animal Protection Foundation (ĺ亏çąĺŽĺ¨çŠäżć¤ĺ Źçĺşéäź) to launch a cat-themed milk product. The packaging features cat paw prints, and a portion of the proceeds is donated to the foundation to help stray cats find new homes.
