Celano, the ice cream brand of KIDO Foods, now 51%-owned by Nutifood, has appointed HIEUTHUHAI as the “CEO” of the Celano. The title “CEO” seems to a play on the word with the “E” suggesting experience, meaning Chief Experience Officer. This marketing move with popular music artist HIEUTHUHAI, whose real name is Trần Minh Hiếu, on board helps to further connect Celano with younger consumers.
Alongside CEO HIEUTHUHAI, Celano has added other four members of the company’s executive team: JSOL, Quang Hùng MasterD, HURRYKNG and Dương Domic from the MOPIUS music group. The brand is also reaching out to like-minded consumers to join the fun.
Celano’s marketing strategy is a well-coordinated effort to revitalise the brand and connect with a younger demographic. By leveraging the influence of popular artists and focusing on creating unique experiences, Celano aims to increase brand awareness and sales.
