Nabati has recently launched Nextar Krisbite, which is a brand of crispy chocolate biscuits. They are known for their crunchy texture and full chocolate coating.
The Indonesian biscuit company, Nabati, is capitalizing on the global fame of K-pop group Aespa, their brand ambassador Nabati Richoco, to promote their products.
Nabati’s partnership with aespa is a strategic move to connect with Gen Z and Gen Alpha. The K-pop group’s futuristic image and global success resonate with the brand’s aspirations, said Rudy Winarto Urip Wibowo, Deputy Chief Commercial Officer of Nabati.
