Thai meat snack producer Chaosua Foods Industry PCL (Chao Sua) has recently launched Rice Chips, which feature generous pieces of meat floss, bite-sized pieces and a variety of unique flavours. Rice Chips are designed for the younger generation, particularly those aged 20-35, who enjoy novel and distinctive snacks.
The new Rice Chips are available in Original, Moo-Krata with Dipping Sauce and Latiao. The Latiao (辣条) flavour is particularly interesting, tapping into the trend of this popular Chinese snack known for its spicy and chewy texture.
Chao Sua also recognises the growth opportunities presented by gift-giving during the Chinese New Year season. Chao Sua’s gift sets come in three varieties: the Prosperity Set, the Wealth Set, and the Lucky Windmill Box.
The company also offers four new flavours of crispy pork protein snacks: Truffle, Tomato, Laab and BBQ as well as Crispy Fish Stick in Hot & Spicy and Original flavour. The Crispy Fish Sticks are made from 64% real fish.
