Onboards Klook and Jobstreet by SEEK as strategic partners as new kidscation packages are announced
Genting Highlands, 23 December 2024 – Resorts World Genting (RWG) has announced that five-year-old kid influencer, Eva Mei @misspopsasa will reprise her role as the resort’s Chief Experience Officer following her heightened popularity, as the leisure and hospitality giant moves forward with a new evolutionary phase of its award-winning CEO campaign!
RWG’s CEO Campaign – A Destination Verified by Kids, For Kids featuring the unorthodox but refreshing approach of showcasing the many attractions within the resort through the lens of a child, in an attempt to position the resort as a kids-friendly, preferred family holiday destination, was first initiated last year. The campaign won accolades for the best use of social media across categories from Appies, MARKies, MDA and Dragon’s Asia.
“We have decided to retain Eva Mei @misspopsasa as CEO as she is charmingly effervescent and exuberant, a good fit for our kidscation segment. We are confident in Eva leading the charge on family fun!” said Spencer Lee, Executive Vice President of Sales, Marketing & Public Relations.
In pushing for greater relatable moments and visual memories, the adorably sassy and cherubic, Eva has been hard at work conducting meetings, interviews and market research with her Board of Kids Directors to design new Chief Experience Officer packages for the resort!
The exclusive CEO packages incorporate RWG’s four main verticals – Stay, Play, Eat & Shop – offering a fully integrated experience tailored to both kids and parents. Eva’s vision is to ensure every family vacation is centred around fun and engagement for kids whilst being stress-free for parents!
RWG’s creative collaboration with Jobstreet by SEEK
As RWG needs to obtain experiential feedback to validate and improve its CEO offerings, Jobstreet by SEEK, Malaysia’s leading career platform has been roped in to “hire” THREE families who will serve as the ultimate product testers for the CEO packages.
To join in the fun, simply share why your kids would love RWG on the Jobstreet app community thread. Winners will receive an all-expenses-paid experience of one of the new CEO Packages!
“At Jobstreet by SEEK, our vision has always been to help Malaysians lead productive and fulfilling working lives. This partnership with Resorts World Genting allows us to extend that mission beyond the workplace, celebrating what it means to lead a balanced and joyful life. It’s also incredibly inspiring and delightful to see young talents like Eva @misspopsasa stepping into the CEO role with such confidence and creativity. After all, who says work can’t be fun?” said Sammy Chan, Head of Marketing for Malaysia at Jobstreet by SEEK.
Klook – the family fun advocate
Recognizing the need for expert support for its product release, RWG has teamed up with Klook Malaysia, Asia’s leading platform for experiences and travel services. As an expert in family-friendly holiday experiences, Klook will utilize its extensive platform to connect with parents across the region.
“Klook is excited to partner with Resorts World Genting for the CEO campaign, as it perfectly aligns with our goal of creating unforgettable experiences for families. This collaboration empowers children to lead the adventure while offering parents exciting and seamless travel opportunities,” said Sarah Wan, General Manager, Singapore, Indonesia, and Malaysia.
RWG’s CEO packages will feature on the resort’s website and Klook, complemented by collaborations with travel creators to showcase real-life holiday moments.
“We are beyond thrilled to have Klook and Jobstreet by SEEK collaborate with Eva in giving kids and parents alike reasons to experience and rate our world class resort, as we underscore kidscations and family travels in 2025! We would certainly like to amplify our position as the country’s leading family holiday destination and ultimate purveyor of joyful experiences, discoveries and adventure!” said Lee.
Experience a dash of fun with CEO packages from RWG!
Parents can give their kids the opportunity to create unforgettable memories by experiencing RWG’s newly curated CEO packages available from now until 16 February 2025 with validity from 2 January till 30 June 2025:
| Key to Adventure Package (from RM524nett) | |
| Description:
Key to Adventure unlocks an adventurous holiday for little CEOs with options to stay in the themed hotel Genting SkyWorlds Hotel or the nature inspired getaway Resorts World Awana, two tickets to the award-winning Genting SkyWorlds theme park, plus vouchers to spend on yummy noms! |
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| Entitlements | Ø One-night stay at Superior Deluxe Room, Resorts World Awana or Quads, Genting SkyWorlds Hotel
Ø 1-Day Genting SkyWorlds Theme Park Standard Ticket for two Ø RM50 F&B credit at Genting SkyWorlds Theme Park for two |
| Play Mode Package (at RM190nett) | |
| Description:
Turn on Play Mode for 1 day with the Play Mode package that gives you a whole day of unlimited fun! Explore the vast worlds of Genting SkyWorlds theme park during the day and continue playing at Skytropolis indoor Theme Park in the evening. Vouchers let you shop and dine while you have fun. |
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| Entitlements | Ø 1-Day Genting SkyWorlds Standard Ticket
Ø Skytropolis Indoor Theme Park Unlimited Pass Ø RM30 F&B credit at Genting SkyWorlds Theme Park Ø RM20 retail value at Genting SkyWorlds Theme Park Retail |
*T&Cs apply
For more information on the CEO campaign and packages, visit rwgenting.com or RWG’s official social media channels.
