Indonesian food and beverage giant Mayora has tapped South Korean actress Song Hye-kyo to promote its Collagena Sterilised Milk. This pioneering product, featuring 1,000mg of collagen and calcium, is the first of its kind in Indonesia.
The accompanying TVC underscores the impact of aging on bone health and skin appearance, effectively positioning Collagena Sterilised Milk as a solution to mitigate these effects and appeal to female consumers as well as men.
