8 January 2025, Sunway: CJ Foodville, a global leader in the food and beverage sector, has officially announced a landmark partnership with Malaysia’s SEH Food, a part of Stream Empire Holdings to expand Tous les Jours, a renowned French-Korean inspired bakery-café, to the Malaysian market. This collaboration marks a significant milestone in both companies’ journeys, with the first Malaysian outlet set to open at Sunway Pyramid by Q2 2025.
Tous les Jours literally means “every day” in French, and it has developed into a reputable neighbourhood bakery specialising in French-Korean inspired baked goods, handcrafted beverages, and bold, flavourful coffee and espresso made with the finest ingredients.
With over 1,300 stores in Korea and 550 global outlets in countries including the United States, Canada, China, Mongolia, and ASEAN countries such as Indonesia, Vietnam, Cambodia, and Singapore. The brand’s commitment to premium ingredients and freshly baked goods promises an exceptional bakery-café experience for Malaysian consumers.
Malaysia has been identified as a strategic market for Tous les Jours, thanks to its burgeoning interest in premium bakery culture and strong affinity for Korean brands. Leveraging its halal-certified manufacturing facilities in Indonesia, Tous les Jours is well-positioned to cater to Malaysia’s halal food market. The flagship outlet at Sunway Pyramid will serve as the cornerstone for the brand’s growth in Malaysia, aiming to position Tous les Jours as the country’s premier bakery-café.
SEH Food, a part of Stream Empire Holdings, has been appointed as the master franchisee for Tous les Jours in Malaysia. The company is already well-known for its diverse portfolio of international brands across industries such as fashion, beauty, and food. The company’s expertise includes managing names like New Era, Quiksilver, Roxy, ByWishtrend and more. This partnership marks its ambitious entry into the F&B sector, with plans for regional expansion in the future.
“This partnership with CJ Foodville to bring Tous les Jours to Malaysia represents a bold new chapter for Stream Empire Holdings,” said Justin Lim, CEO of Stream Empire Holdings. “Diversifying into the F&B sector allows us to leverage our expertise in retail and e-commerce while meeting the growing demand for unique and premium dining experiences. Tous les Jours’ innovative blend of French and Korean flavours aligns perfectly with our mission to introduce world-class brands to Malaysian consumers.”
Jeong Soo Won, Region Head of Southeast Asia of CJ Foodville, added, “At CJ Foodville, we are dedicated to expanding the global reach of Tous les Jours by delivering our unique French-Korean inspired bakery experience to more communities worldwide. Malaysia, with its vibrant culinary landscape and strong interest in premium bakery-cafés, is a key market for us. This partnership with Stream Empire Holdings marks a significant milestone in our journey to share the joy of freshly baked goods with Southeast Asia.”
The partnership is expected to significantly contribute to Malaysia’s economy and regional F&B landscape. It will drive investments in retail spaces, create job opportunities, and develop robust supply chain networks. By combining CJ Foodville’s global expertise with Stream Empire Holdings’ extensive retail and e-commerce experience, Tous les Jours is set to achieve sustainable growth in Malaysia.
For the latest updates on Tous les Jours in Malaysia, visit @touslesjours_my on Instagram, and Tous Les Jours MY on Facebook.
