KUALA LUMPUR, 15 January 2025 – HOKA®, one of the world’s fastest-growing performance footwear brands, is delighted to announce the “EVERYBODY BONDI” Activation and the launch of the BONDI 9 at Raintree Plaza, TRX, from 15th to 19th January 2025. The event invites Malaysians to experience HOKA’s revolutionary footwear innovation while celebrating the inclusivity and versatility that define the Bondi franchise.
In Malaysia, HOKA is retailed exclusively through CRC Sport, a subsidiary of Central Retail, in partnership with REV Edition Co., Ltd. As a leading distributor of performance sports and lifestyle brands, CRC Sport is a key player in expanding HOKA’s presence across Southeast Asia. Their strategic integration of REV Edition’s expertise in running and performance sports with CRC Sport’s regional infrastructure has fuelled plans for rapid expansion, including opening new stores under the HOKA and REV RUNNR brands in Malaysia, Thailand, Vietnam, and Singapore.
HOKA has earned a reputation for redefining performance footwear with bold designs and unmatched cushioning. Founded to challenge traditional norms, HOKA’s mission is to empower athletes of all levels to feel like they can fly. Believing that running, walking, fitness, and the outdoors should be accessible to everyone, HOKA is committed to diversity, equity, and inclusion in its workplace and beyond.
The “EVERYBODY BONDI” Activation at Raintree Plaza will showcase the spirit of inclusivity through an immersive pop-up experience. Attendees will have the opportunity to test the BONDI 9 firsthand and discover its advanced comfort technology, solidifying its place as one of HOKA’s most iconic innovations.
The BONDI 9 is the newest addition to HOKA’s celebrated Bondi franchise, a game-changing line of ultra-cushioned shoes that revolutionized the running industry over a decade ago. First introduced in 2011, the Bondi quickly became a favourite among runners for its unique blend of cushioning and support. The BONDI 9 builds on this legacy with significant advancements, including a supercritical foamed EVA midsole that delivers a softer, more resilient, and dynamic ride. The updated geometries and rearfoot-focused Active Foot Frame™ offer enhanced support and control, while an additional 2mm of stack height and refined MetaRocker™ geometry provide a smoother, plush experience.
The shoe also features a structured knit upper with zonal breathability for a more accommodating fit, a 3D moulded collar for a softer step-in feel, and a durabrasion rubber outsole for enhanced durability and traction. With these improvements, the BONDI 9 delivers unmatched comfort for every mile, setting a new standard in performance footwear.
“The BONDI 9 and the ‘EVERYBODY BONDI’ Activation embody HOKA’s mission to empower movement for all,” said Tim Tham, Marketing & E-Commerce Director. “This iconic shoe offers a perfect combination of comfort and performance, making it ideal for everyone, from seasoned runners to those navigating everyday activities. We are excited to invite Malaysians to experience the groundbreaking innovation of the BONDI 9 and join us in celebrating the inclusivity that defines HOKA.”
“The launch of the BONDI 9 is part of HOKA’s larger expansion strategy in Malaysia,” added Ty Chirathivat, Chief Executive Officer, Central Brand and Specialty Group. “The plan is for us to open three to four new stores within the next two years, with a firm focus on Peninsular Malaysia, followed by an expansion of our distribution network through selected partners,” he said during the launch of the BONDI 9 today.
In Malaysia, the “EVERYBODY BONDI” Activation will run from 15th to 19th January 2025 at Raintree Plaza, TRX, offering attendees the chance to try the BONDI 9 and explore its advanced features. The BONDI 9 will also be available for purchase at the HOKA store at Lot L2.46, Level 2, The Exchange TRX, and online at HOKA.com.
About HOKA®
HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA.
