Indomilk Kental Manis Durian Musang King (Indomilk Musang King Durian Condensed Milk ) is now a reality in Indonesia. This innovation is the first of its kind in the condensed milk category in Indonesia. Consumers can now transform any dish into a durian delight.
Indomilk is likely to heavily promote its Musang King Durian Condensed Milk during Ramadan, encouraging consumers to incorporate it into their festive culinary creations.
The popularity of Musang King, a Malaysian premium durian cultivar, is evident in its increasing use by Indonesian foodservice and packaged food brands. Pizza Hut Indonesia has recently launched MusangKing Crispy Melts, while Indofood launched Espessia Es Potong Durian Musang King back in 2023.
Musang King offers brands a premium positioning and enhances consumer appeal through its unique taste.
