Farm Fresh’s latest Chinese New Year TVC offers a sneak peek at their new Choco Malt Kaw. The packaging of the new product highlights its richer taste and featuring heartwarming scenes of families enjoying the drink together.
The Farm Fresh “Malt Dak Deng” New Year TVC incorporates a clever wordplay, utilising the word “Malt” to rhyme with “mou” in the Cantonese phrase “mou tak deng,” which translates to “unbeatable,” while wishing viewers to experience the best year possible. This move also subtly positions the drink as a superior choice.