Ring in the Lunar New Year with TCRS’s festival-exclusive ‘Ayam Oren’.
Kuala Lumpur, 27 January 2024 – As Malaysians prepare to welcome the Lunar New Year with reunion dinners and festive gatherings, The Chicken Rice Shop (TCRS) is adding a vibrant new dish to the celebration. The homegrown halal food chain has crafted its own interpretation of orange chicken, bringing together the nostalgic flavours of Chinese New Year with a distinctive Malaysian flair.
Available nationwide until 23 February 2025, this limited-time offering transforms the beloved Chinese classic meal into a masterful blend of sweet citrus and subtle heat. Each piece of chicken is glazed with a sauce that combines oranges and warming ginger, then crowned with toasted sesame seeds for a delightful crunch – creating a dish that honours tradition whilst embracing innovation.
Diners will be treated to a variety of festive sets to suit every dining occasion. Starting at just RM21.90, the à la menu lets you savour the flavourful chicken on its own. For those looking for set meals, the Ong-ly Me Set is ideal for solo diners seeking a personal treat, while the Ong You & Me Set caters to pairs wanting to share the joy of prosperity. Those celebrating with family or friends can opt for the Ong Like Us Set, designed to serve up to four people with its generous portions, making it perfect for a festive gathering.
“Oranges have always been a symbol of prosperity and good fortune during Chinese New Year,” said Wong Kah Yong, Chief Executive Officer of TCRS Restaurants Sdn Bhd.
“We wanted to transform this auspicious fruit into a contemporary dish that captures both tradition and innovation. Our Ayam Oren represents the perfect balance – the sweetness of prosperity combined with a spicy kick that speaks to the exciting possibilities of the Lunar New Year.”
To complement the ‘Ayam Oren’, TCRS introduces the Ong-ren Bliss beverage – a refreshing beverage that perfectly balances the dish’s sweet and spicy profile.
The ‘Ayam Oren’ sets are now available at all TCRS outlets nationwide. For more information about this Chinese New Year special and other promotions, please visit www.thechickenriceshop.com or follow the Facebook page https://www.facebook.com/thechickenriceshop/.
