Bangkok, Thailand – Punthai Coffee, one of PTG’s non-oil businesses, has announced a historic revenue milestone for 2024, reaching 2.575 billion THB, marking a 97.4% growth compared to 2023. This growth aligns with the overall expansion of Thailand’s coffee market, which is now valued at over 60 billion baht. The company has set an ambitious sales target of 5.8 billion THB for 2025, alongside plans to expand to 600 branches nationwide. The company is also launching its new brand tagline for the first time in 12 years #AnythingIsPossibleWithPunthai, reflecting the dynamic and innovative spirit of Punthai brand.
In a strategic move, Punthai Coffee has launched a new brand tagline for the first time in 12 years: #AnythingIsPossibleWithPunthai. This tagline reflects the brand’s DNA of relentless innovation and creativity. Additionally, Punthai Coffee is leveraging its partnership with Korean travel YouTuber Cullen – P’Jung during the fourth quarter of last year, to significantly broaden its reach among younger consumers. This collaboration aims to promote its premium Thai-origin coffee, Thairicano, and elevate Thai specialty coffee to international recognition.
Mrs. Sukwasa Pooshutvanitshakul, Managing Director of Punthai Coffee Co., Ltd., stated “In 2024, Punthai Coffee reported revenues of 2.575 billion THB, marking a 97.4% increase compared to 2023, ending the year with 1,347 locations across the nation—an increase of 52% from the previous year. As we look to 2025, we remain committed to promoting Thai coffee on the global stage with our new tagline, reinforcing our brand’s DNA of continuous creativity and innovation. In the first quarter of 2025, Thai Coffee aims for revenues of 1.214 billion THB and plans to open 146 new locations nationwide, with a goal to establish 5,000 branches by 2028”
“The brand tagline #AnythingIsPossibleWithPunthai encapsulates our brand’s commitment to innovation and uniqueness. Our signature ‘Thairicano’ Americano showcases the best of Thai coffee culture, made from 100% Arabica beans sourced from Mae Hong Son. This specialty coffee, available at an affordable price, highlights our dedication to supporting Thai farmers and sourcing local ingredients.
Punthai is also excited to announce a collaboration with Surachai Puthikulangkura, a world-renowned advertising illustrator, to craft an artistic narrative of the Thairicano coffee journey. This initiative will beautifully illustrate the meticulous process from farm to cup, ensuring that the best Thai coffee reaches customers.
“To further amplify its global appeal, Punthai Coffee has partnered with Surachai Puthikulangkura, a world-renowned advertising artist and illustrator with over 3,000 international awards. Together, they have created a limited-edition Thairicano Art Cup, showcasing the journey of Thai coffee from farm to cup through intricate artwork. This collaboration aims to communicate the brand’s dedication to quality and its aspiration to position Thairicano as the ‘National Coffee of Thailand’.” added Mrs. Sukwasa.
As part of our inaugural activities for 2025, Thai Coffee will unveil a giant handcrafted Thairicano cup over 3 meters tall, showcasing intricate artwork that represents our mission to elevate Thai coffee. Attendees will enjoy a limited-edition Thairicano and can savor nostalgic menu items featured in our advertising campaigns, including Thai Berry Americano Soda, Foi Thong Thai Tea, Mini Mango Frappe and Corn Green Tea. These offerings were curated by Cullen – P’Jung, who also brought Thai culture to life through their vibrant and humorous presentations, blending Thai soft power elements like traditional puppetry, modern cartoon art, and fusion performances.
“This is just the beginning. Moving forward, Punthai will continue to surprise everyone with initiatives that demonstrate how #AnythingIsPossibleWithPunthai. Stay tuned for more exciting activities.” concluded Mrs. Sukwasa.
Discover the smooth, rich flavors of Thairicano made from 100% Thai Arabica beans—starting at just 55 THB for hot beverages and 65 THB for iced options. Enjoy an exclusive limited-edition Thairicano cup with every order from now until March 18, 2025, or while supplies last. Available at all participating Punthai branches and via delivery services. For more details, visit www.punthaicoffee.com or www.facebook.com/punthaicoffee
