In Thailand, Clorets Max and Clorets Xylitol have been rebranded under the brand name Dentyne. They are now known as Dentyne Max and Dentyne Xylitol.
Capitalising on the strong interest in collagen among Thai consumers, Mondelez’s Dentyne brand has recently introduced Dentyne Splash, a center-filled gum with 25mg of collagen per 3.8g piece. Consumers can now get collagen from gum.
