Ichitan’s Tansansu, a Korean-style carbonated soft drink, released a limited-edition Black Valentine for the holiday. The launch was accompanied by a marketing push that included a Black Valentine’s series on their official TikTok account.
The five-episode series, each installment lasting two to three minutes, premiered just before Valentine’s Day, captivating viewers with its twists, turns, and relatable relationship issues. Using TikTok as the primary platform for the series indicates a focus on digital marketing and reaching a younger, social media-savvy audience.
